Thanks Perry - really interesting.
What use is made of schema.org by the search engines is difficult to tell. Conversations with staff at the Wellcome Library suggested they saw an increase in page views after implementing schema.org markup and I note that the Bolton Worktown site is pretty successful in terms of search engine results (search for 'Humphrey Spender' has it 3rd in Google and 1st in Yahoo) - but impossible to know how far the schema.org markup impacts that - especially in comparison to other SEO.
In terms of improving markup - I think this is something that is worth a broad discussion - if search engines are to make use of this type of markup there is clearly some advantage to museums establishing common approaches. I know Dan Brickley who works for Google on this is interested in this area and I think would be willing to contribute to a discussion about the best approaches.
Owen
Owen Stephens
Owen Stephens Consulting
Web: http://www.ostephens.com
Email: [log in to unmask]
Telephone: 0121 288 6936
On 6 Jun 2014, at 10:29, Bonewell, Perry <[log in to unmask]> wrote:
> http://boltonworktown.co.uk/
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