Don't Make Me Think is still the best really practical, simple guide to testing. But it's not specific to museum / cultural heritage websites. I can recall reviewing a good one on that by someone called Mike ... something or other :) Oh look, it's in your signature. (I know, how sycophantic is that?) I agree with you about the relative lack of user testing collections searches etc. I have done user testing on a fair few, but until recently online collections have often been seen as a service for serious researchers - who to be fair will mostly put up with virtually anything, as they are so goal oriented. It is the casual / general / informal learning / non-specialist (etc) users who are harder to engage with online collections related material. Martin ---------------------------------------------------- Martin Bazley Digital heritage consultant Martin Bazley & Associates 15 Margin Drive Wimbledon SW19 5HA 0780 3580 727 [log in to unmask] www.martinbazley.com -----Original Message----- From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of Mike Ellis Sent: 04 June 2014 16:23 To: [log in to unmask] Subject: Re: [MCG] Museums Association conference digital session Steve Krug, Don't Make Me Think, 2014 edition. http://www.sensible.com/dmmt.html It's a great read. In short he says to test everything with real people - don't worry about focus groups if you can't afford them: test with your mum and mates instead... Personally I see persona development as being a different (but also important) stage of a web project. One of the things it does is to help define *who* it is you're going to go and test stuff with. Wondering.. how many of those collections searches/listings have ever seen any kind of user testing...? ta Mike _____________________________ *Mike Ellis * Thirty8 Digital: a small but perfectly formed digital agency:http://thirty8.co.uk <http://thirty8.co.uk/> * My book: http://heritageweb.co.uk <http://heritageweb.co.uk/> * > Martin Bazley <mailto:[log in to unmask]> > 4 June 2014 15:24 > Hi Jo > > Interesting paper and interesting points. I think personas can be very > useful in helping organisations decide what content to present, and > how, for different types of users. But whenever I hear someone is > using personas (or 'user-centred design') it rings mild alarm bells > for me because, although designing the experience / website based on > personas' perceived needs is a great idea, the really important bit is > to actually do user testing with real people ('actual' real people), > and there is a tendency to assume that this has been 'done', through > all that thinking about what specific people really, really want... > ;-) > > Doing both is obviously best. > > Incidentally this discussion brings to mind a recent review of visitor > segmentation models which started on the GEM (Group for Education in > Museums) list and spread to VSG (Visitor Studies Group), including > references to mode-of-use type schemas (along the lines of the > 'scholars, explorers and dreamers' James referred to) such as Morris > Hargreaves Macintyre's useful reports, and a constructive critique by > Eric Jensen of John Falk's model, which has been very influential > within museum and science centre learning circles for a number of > years. It doesn't relate directly to online visitors, but some people > might it a serendipitous link to follow up. > > Best > Martin > > > > ---------------------------------------------------- > Martin Bazley > Digital heritage consultant > Martin Bazley & Associates > 15 Margin Drive > Wimbledon > SW19 5HA > 0780 3580 727 > [log in to unmask] > www.martinbazley.com > > > -----Original Message----- > From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of > Pugh, Jo > Sent: 04 June 2014 14:55 > To: [log in to unmask] > Subject: Re: [MCG] Museums Association conference digital session > > Hi Nick, > > A place where that has been tackled really interestingly is in James > Davies fine 2011 presentation to museums and the web: > http://www.museumsandtheweb.com/mw2011/papers/art_artists > > This - amongst other interesting ideas - discusses "perspectives" and > divides users into scholars, explorers and dreamers who all have > different wants and needs from the new site that it being designed. > Even though it's based on work begun in 2008, it's still an > interesting approach and it led directly to a change in how Tate > represented its works online. It's also a good argument in favour of > using personas. We can talk endlessly about "the user" and still > increase the risk of creating exactly what you describe - designing > either for a limited section of users, or worse a totally abstract > "user" who isn't based firmly on any real users at all. > > Jo > > > __________________________________________________ > > Jo Pugh > Research Engineer | The National Archives / University of York tel. > +44 (0)20 8392 5330 x2292 The National Archives, Kew, Richmond, Surrey > TW9 4DU www.nationalarchives.gov.uk > > > > -----Original Message----- > From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of > Nick Poole > Sent: 04 June 2014 14:39 > To: [log in to unmask] > Subject: Re: [MCG] Museums Association conference digital session > > Hi Simon, > > It sounds like a really interesting session. I'm not responding to > suggest a speaker, but more to raise a perspective. > > I've recently been working with an artists and illustrator who was > tasked with identifying a set of iconic objects from the websites of a > number of museums and drawing pictures of them. > > Watching their mounting frustration was a real education in terms of > the difference between how collections are presented on museum > websites and how different types of user might expect to interact with > them. > > Put simply, the websites weren't designed to support the use my artist > friend was trying to put them to. > > All of which is my way of asking whether it might be a useful addition > to the session to find people who habitually use museum websites for > different purposes (planning a visit, entertaining the kids, doing > some personal research, finding pictures for their homework etc) and > getting them to talk about their perspective on the perfect site? > > All best, > > Nick > > Nick Poole > Chief Executive Officer > Collections Trust > > Join the Collections Trust's Collections Management LinkedIn group - > 7300 collections professionals worldwide! > > New! Join the Collections Trust's Digital Asset Management subgroup - > insight, discussions and expertise about Digital Asset Management in > Museums! > > Follow us on twitter: http://www.twitter.com/collectiontrust > > Visit Collections Trust online > www.collectionstrust.org.uk > www.collectionslink.org.uk > www.culturegrid.org.uk > > Company Registration No: 1300565 Registered Charity No: 273984 > Registered Office: Collections Trust, WC 209, Natural History Museum, > Cromwell Road, London, SW7 5BD > > > > -----Original Message----- > From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of > Simon Stephens > Sent: 04 June 2014 14:10 > To: [log in to unmask] > Subject: [MCG] Museums Association conference digital session > > Hi MCGers, > > I am putting together a digital session at this year's Museums > Association conference in Cardiff. The session takes place in the > afternoon on Thursday 9 October. It has the title of "What Makes the > Perfect Museum Website?" and the aim is to give delegates a chance to > think about how their own websites work and what could be changed and > improved. > > As part of this, we are hoping to get two speakers at the start to > give a 10-minute presentation each. We were hoping that one person > would speak about the importance of using museum websites from a > marketing point of view, with a primary focus of driving visitors > through the door of the museum, while the other speaker would look at > sites from a curatorial or educational side - i.e talking more about > online content and community. We'd be interested in hearing about the > ways these approaches differ, how they can work together, and the > various challenges each raises. > > If any MCGers are interested in speaking at the session or have > suggestions for speakers please get in touch. > > Cheers > > Simon > > Simon Stephens > Deputy Editor > Museums journal > T: 020 7566 7820 > E: [log in to unmask] > > **************************************************************** > website: http://museumscomputergroup.org.uk/ > Twitter: http://www.twitter.com/ukmcg > Facebook: http://www.facebook.com/museumscomputergroup > [un]subscribe: http://museumscomputergroup.org.uk/email-list/ > **************************************************************** > > **************************************************************** > website: http://museumscomputergroup.org.uk/ > Twitter: http://www.twitter.com/ukmcg > Facebook: http://www.facebook.com/museumscomputergroup > [un]subscribe: http://museumscomputergroup.org.uk/email-list/ > **************************************************************** > > This email was scanned by the Government Secure Intranet anti-virus > service supplied by Vodafone in partnership with Symantec. (CCTM > Certificate Number 2009/09/0052.) In case of problems, please call > your organisations IT Helpdesk. > Communications via the GSi may be automatically logged, monitored > and/or recorded for legal purposes. > Please don't print this e-mail unless you really need to. > > ---------------------------------------------------------------------- > ------------- > > > National Archives Disclaimer > > This email and any files transmitted with it are intended solely for > the use of the > individual(s) to whom they are addressed. If you are not the intended > recipient and have received this email in error, please notify the > sender and delete the email. > Opinions, conclusions and other information in this message and > attachments that do not relate to the official business of The > National Archives are neither given nor endorsed by it. > > > ---------------------------------------------------------------------- > -------------- > > **************************************************************** > website: http://museumscomputergroup.org.uk/ > Twitter: http://www.twitter.com/ukmcg > Facebook: http://www.facebook.com/museumscomputergroup > [un]subscribe: http://museumscomputergroup.org.uk/email-list/ > **************************************************************** > > **************************************************************** > website: http://museumscomputergroup.org.uk/ > Twitter: http://www.twitter.com/ukmcg > Facebook: http://www.facebook.com/museumscomputergroup > [un]subscribe: http://museumscomputergroup.org.uk/email-list/ > **************************************************************** > Pugh, Jo <mailto:[log in to unmask]> > 4 June 2014 14:54 > Hi Nick, > > A place where that has been tackled really interestingly is in James > Davies fine 2011 presentation to museums and the web: > http://www.museumsandtheweb.com/mw2011/papers/art_artists > > This - amongst other interesting ideas - discusses "perspectives" and > divides users into scholars, explorers and dreamers who all have > different wants and needs from the new site that it being designed. > Even though it's based on work begun in 2008, it's still an > interesting approach and it led directly to a change in how Tate > represented its works online. It's also a good argument in favour of > using personas. We can talk endlessly about "the user" and still > increase the risk of creating exactly what you describe - designing > either for a limited section of users, or worse a totally abstract > "user" who isn't based firmly on any real users at all. > > Jo > > > __________________________________________________ > > Jo Pugh > Research Engineer | The National Archives / University of York tel. > +44 (0)20 8392 5330 x2292 The National Archives, Kew, Richmond, Surrey > TW9 4DU www.nationalarchives.gov.uk > > > > -----Original Message----- > From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of > Nick Poole > Sent: 04 June 2014 14:39 > To: [log in to unmask] > Subject: Re: [MCG] Museums Association conference digital session > > Hi Simon, > > It sounds like a really interesting session. I'm not responding to > suggest a speaker, but more to raise a perspective. > > I've recently been working with an artists and illustrator who was > tasked with identifying a set of iconic objects from the websites of a > number of museums and drawing pictures of them. > > Watching their mounting frustration was a real education in terms of > the difference between how collections are presented on museum > websites and how different types of user might expect to interact with > them. > > Put simply, the websites weren't designed to support the use my artist > friend was trying to put them to. > > All of which is my way of asking whether it might be a useful addition > to the session to find people who habitually use museum websites for > different purposes (planning a visit, entertaining the kids, doing > some personal research, finding pictures for their homework etc) and > getting them to talk about their perspective on the perfect site? > > All best, > > Nick > > Nick Poole > Chief Executive Officer > Collections Trust > > Join the Collections Trust's Collections Management LinkedIn group - > 7300 collections professionals worldwide! > > New! Join the Collections Trust's Digital Asset Management subgroup - > insight, discussions and expertise about Digital Asset Management in > Museums! > > Follow us on twitter: http://www.twitter.com/collectiontrust > > Visit Collections Trust online > www.collectionstrust.org.uk > www.collectionslink.org.uk > www.culturegrid.org.uk > > Company Registration No: 1300565 Registered Charity No: 273984 > Registered Office: Collections Trust, WC 209, Natural History Museum, > Cromwell Road, London, SW7 5BD > > > > -----Original Message----- > From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of > Simon Stephens > Sent: 04 June 2014 14:10 > To: [log in to unmask] > Subject: [MCG] Museums Association conference digital session > > Hi MCGers, > > I am putting together a digital session at this year's Museums > Association conference in Cardiff. The session takes place in the > afternoon on Thursday 9 October. It has the title of "What Makes the > Perfect Museum Website?" and the aim is to give delegates a chance to > think about how their own websites work and what could be changed and > improved. > > As part of this, we are hoping to get two speakers at the start to > give a 10-minute presentation each. We were hoping that one person > would speak about the importance of using museum websites from a > marketing point of view, with a primary focus of driving visitors > through the door of the museum, while the other speaker would look at > sites from a curatorial or educational side - i.e talking more about > online content and community. We'd be interested in hearing about the > ways these approaches differ, how they can work together, and the > various challenges each raises. > > If any MCGers are interested in speaking at the session or have > suggestions for speakers please get in touch. > > Cheers > > Simon > > Simon Stephens > Deputy Editor > Museums journal > T: 020 7566 7820 > E: [log in to unmask] > > **************************************************************** > website: http://museumscomputergroup.org.uk/ > Twitter: http://www.twitter.com/ukmcg > Facebook: http://www.facebook.com/museumscomputergroup > [un]subscribe: http://museumscomputergroup.org.uk/email-list/ > **************************************************************** > > **************************************************************** > website: http://museumscomputergroup.org.uk/ > Twitter: http://www.twitter.com/ukmcg > Facebook: http://www.facebook.com/museumscomputergroup > [un]subscribe: http://museumscomputergroup.org.uk/email-list/ > **************************************************************** > > This email was scanned by the Government Secure Intranet anti-virus > service supplied by Vodafone in partnership with Symantec. (CCTM > Certificate Number 2009/09/0052.) In case of problems, please call > your organisations IT Helpdesk. > Communications via the GSi may be automatically logged, monitored > and/or recorded for legal purposes. > Please don't print this e-mail unless you really need to. > > ---------------------------------------------------------------------- > ------------- > > > National Archives Disclaimer > > This email and any files transmitted with it are intended solely for > the use of the > individual(s) to whom they are addressed. If you are not the intended > recipient and have received this email in error, please notify the > sender and delete the email. > Opinions, conclusions and other information in this message and > attachments that do not relate to the official business of The > National Archives are neither given nor endorsed by it. > > > ---------------------------------------------------------------------- > -------------- > > **************************************************************** > website: http://museumscomputergroup.org.uk/ > Twitter: http://www.twitter.com/ukmcg > Facebook: http://www.facebook.com/museumscomputergroup > [un]subscribe: http://museumscomputergroup.org.uk/email-list/ > **************************************************************** **************************************************************** website: http://museumscomputergroup.org.uk/ Twitter: http://www.twitter.com/ukmcg Facebook: http://www.facebook.com/museumscomputergroup [un]subscribe: http://museumscomputergroup.org.uk/email-list/ **************************************************************** **************************************************************** website: http://museumscomputergroup.org.uk/ Twitter: http://www.twitter.com/ukmcg Facebook: http://www.facebook.com/museumscomputergroup [un]subscribe: http://museumscomputergroup.org.uk/email-list/ ****************************************************************