Dear all,
A very interesting thread! It would be great if schema.org mark-up would be used by museums, and this can help.
Europeana been involved in Owen's points #2 and #4 through the Schema Bib Extend Community Group, but above all we've also released schema.org using what we could re-use.
An example of marked-up page:
http://europeana.eu/portal/record/2022311/0F98C4A3586F860BF720D42871148FF8E98AA2EE.html (from CultureGrid)
The resulting data:
http://bit.ly/1kC3q73
I attach our latest 'mapping rules' between the Europeana Data Model and schema.org.
Note that we don't have location or exhibition info to publish!
Note also that in agreement with what Richard has said, we've been publishing data in RDFa using both the schema.org vocabulary and other vocabularies.
The assumption is that the schema.org would be liked more by basic search engines developers (and like-minded developers of other web services). But we've not encountered a case of re-use of schema.org mark-up (not any of or other RDFa mark-up, there since three years). Nor have we really measured whether it made a difference in terms of SEO.
Actually the latest I've heard was that the number of schema.org-indexed pages is still a fraction of the 33M objects we serve.
More specific points:
- collections: our data model has an extension/profiles for collections:
http://pro.europeana.eu/documents/900548/90890f64-777b-40d6-af78-593864a41072
Maybe interesting to look at, if people want more properties to fit in schema.org for collections. But the existing http://www.w3.org/wiki/WebSchemas/Collection covers a lot of ground already!
- meetings: we are certainly interested in continuing discussions, if this can help us serve better our partners (both data providers and consumers)!
It's a pity I'm traveling away from London on the 24th and cannot consider Nick's hint.
Best,
Antoine
On 6/11/14 5:15 PM, Dan Brickley wrote:
> [snip]
>
> Hi all. I work on schema.org for Google. Before that, I've been
> involved in various related RDF/W3C things going back to '98 or so
> when I got involved with W3C RDF schema effort, Semantic Web and all
> that. Part of my current role is to help improve schema.org through
> collaborations (mostly via the W3C Web schemas group). I really like
> the idea of helping make sure that schema.org works well for museums
> (and archives, galleries, libraries, ...).
>
> I would ask btw that you please try not to ask me for specifics about
> Google search ranking impact of this kind of markup, "Google juice"
> etc., as all I'll do is refer you to across to publicly available
> materials and fora (e.g.
> https://support.google.com/webmasters/?hl=en#topic=3309469 and
> nearby). I appreciate that museums and their Web teams have limited
> resources and want to make sure their markup efforts are likely to
> have impact, but suggest the best way we approach that is by starting
> with the simplest use cases, and by remembering that schema.org is
> also used by other companies and initiatives. I'm afraid I need to be
> scrupulously unhelpful when it comes to SEO-oriented concerns for
> specific sites; however I can help put together general examples and
> proposals around schema.org, and I'd be happy to do so.
>
> Beginning with basic contact info, opening hours, and moving on to
> events sounds like a good plan. Describing items in collections is
> also really interesting (and relates to the bib-extend work that has
> already been mentioned here); however it could be a much more complex
> undertaking.
>
> From a quick look today, trying to apply
> https://developers.google.com/webmasters/business-location-pages/schema.org-examples
> to opening hours for the British Museum and to Science Museum London,
> I'm reminded that schema.org has a number of places where improvements
> are needed (e.g. marking holiday exceptions). I'll collect those as we
> go along.
>
> Here's a quick before/after example based on British Museum homepage -
>
> before -
>
> <div>
> <h1><a href="/">British Museum</a></h1>
> <h2><a href="/visiting/admission_and_opening_times.aspx">
> Free, open daily<br />10.00–17.30<br /><span>Fridays until
> 20.30</span></a>
> </h2>
> </div>
>
> after -
>
> <div vocab="http://schema.org/" typeof="Museum">
> <h1><a property="url" href="/">British Museum</a></h1>
> <div><a href="/visiting/admission_and_opening_times.aspx">
> <span property="openingHours" content="Mo,Tu,We,Th,Sa,Su 10:00-17:30" />
> <span property="openingHours" content="Fri 10:30-20:30" />
> Free, open daily<br />10.00–17.30
> <br /><span>Fridays until 20.30</span></a>
> </div>
> </div>
>
> It would be good to ground any discussions in specific example sites.
> This was the first one I happened to look at - it would be great to
> have a few more real world examples, for opening hours, location,
> contact info, and for upcoming events, alongside the other topics
> already mentioned in this thread. If gaps emerge in schema.org's
> vocabulary we could put together a proposal to improve things...
>
> Does anyone have a handy list of example URLs for upcoming events in
> the museum world?
>
> Dan
>
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