Lovely project - really beautifully executed and lots of fun. Nicely done! Mike _____________________________ *Mike Ellis * Thirty8 Digital: a small but perfectly formed digital agency:http://thirty8.co.uk <http://thirty8.co.uk/> * My book: http://heritageweb.co.uk <http://heritageweb.co.uk/> * > Diana Erskine <mailto:[log in to unmask]> > 5 June 2014 17:16 > Hi all, > > I just wanted to post and tell everyone about a fab new project that > launched yesterday following a close collaboration between Reading > Room, MOSI (Museum of Science & Industry), Wellcome Trust, Manchester > Science Festival and Dr John Ashley Burgoyne and his team at the > University of Amsterdam and Utrecht. We'd love feedback from anyone on > the group. > > #HookedOnMusic is a new and (slightly addictive) HMTL 5 game that you > can play at www.hookedonmusic.org.uk<http://www.hookedonmusic.org.uk>. > The game asks users to select which tune they think is the catchiest > or asks them to sing along and try to stay in time to gain points and > achievements. There is some serious thinking behind the game, as > scientists hope the results will aid future research into Alzheimer's. > By being able to predict the catchiest musical fragments, researchers > hope to come up with new ways to trigger memories and provide > therapeutic benefits. > > It's been a really special project that brings together user > experience design, gamification and science in the most amazing way > and its been a lot of fun to be involved with. It has also presented > some really interesting challenges along the way from a design and > development point of view > > You can find more details regarding the background of the project here > http://manchestersciencefestival.blogspot.co.uk/ and there are also > full details on the game's website. > > Please do have a play - I keep getting stuck in the 80's genre mainly > because I seem to get all my points there :) > > Hope you like it. > > Thanks! > > Diana > > > Diana Erskine | Managing Director | Reading Room Ltd > T: 0161 274 0744 | W: > www.readingroommanchester.com<http://www.readingroommanchester.com> | > A: Phoenix House, 61-65 Spear Street, Manchester, M1 1DF | B: > blog.readingroom.com<http://blog.readingroom.com/> | > @ReadingRoomUK<http://twitter.com/ReadingRoomUK> > ----------------------------------------------------------------------------------------------------------------------------------------------- > LONDON / MANCHESTER / BRISBANE / CANBERRA / MELBOURNE / SYDNEY / SINGAPORE > > *1st for customer satisfaction | The Drum 2014 independent agency census > > *Number 1 for digital design services | Marketing Week independent > agency reputation survey > > *European Gold Winner | European Seal of e-Excellence > > *Top recommended digital agency | Recommended Agency Register > > *Top 10 Marcomms Agency | B2B Marketing Magazine UK Agency League Table > > *2013 International Top 10 Digital Agency of the Year | Interactive > Media Awards > > *ISO 9001 / ISO 14001 Accredited > > The information transmitted is intended only for the person or entity > to which it is addressed and may contain confidential and/or > privileged material. Any review, re-transmission, dissemination or > other use of, or taking of any action in reliance upon, this > information by persons or entities other than the intended recipient > is prohibited. If you are not the intended recipient please notify us > by telephone immediately on 020 7173 2800 or return it to us via > email. Please then delete it from your system. > > Company Registration No. 3280127 (England & Wales). Registered Office > address: 65-66 Frith Street, London, W1D 3JR > > **************************************************************** > website: http://museumscomputergroup.org.uk/ > Twitter: http://www.twitter.com/ukmcg > Facebook: http://www.facebook.com/museumscomputergroup > [un]subscribe: http://museumscomputergroup.org.uk/email-list/ > **************************************************************** **************************************************************** website: http://museumscomputergroup.org.uk/ Twitter: http://www.twitter.com/ukmcg Facebook: http://www.facebook.com/museumscomputergroup [un]subscribe: http://museumscomputergroup.org.uk/email-list/ ****************************************************************