Dear colleagues,

Some of you might be interested in the following seminar: 

Professor Karen Ross will be giving a research seminar on Wednesday 14th May at 4pm in Rm 0.05, Bute Building, Cardiff University. The title is: Off your Face(book) – gender, politics and social media
Abstract: Since the success of Barack Obama’s ‘my BO’ campaign on Facebook during the 2008 US presidential campaign, there has been considerable scholarly interest in the ways in which politicians and political parties are now using social media as the new, must-have tool in their election campaign repertoire.  This presentation is based on a study which took place during the final four weeks of New Zealand’s general election in 2011 which analysed the Facebook posts of 26 New Zealand MPs, exploring their content, form and function, together with examining some of the public comments generated by those posts and the ‘reach’ of posts in terms of the ‘likes’ and ‘shares’ associated with each one. Preliminary findings suggest that sex, Party and attitudes towards social media all influence Facebook behaviour although in general, politicians use Facebook in mostly rather pedestrian ways.
Bio:  Karen Ross is Professor of Media in the Department of Media and Communication Design, Northumbria University.  Her primary research interests are around gender, politics and media.
The seminar series web page is available at: http://www.cardiff.ac.uk/jomec/newsandevents/13research_seminar_series.html

All the best,

Karin Wahl-Jorgensen


Professor Karin Wahl-Jorgensen
Director, Research Development and Environment
Cardiff School of Journalism, Media and Cultural Studies
Cardiff University
Rm 1.32 Bute Building
King Edward VII Avenue
Cardiff, CF10 3NB
(029) 2087 9414
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