I see Nick Poole just posted this:
http://t.co/9HTlM9IUQN
..in which he talks about "..moving from creating digital images and
database records to editorialised, narrative content"
..he's a good chap, Nick..
_____________________________
*Mike Ellis *
Thirty8 Digital: a small but perfectly formed digital
agency:http://thirty8.co.uk <http://thirty8.co.uk/>
* My book: http://heritageweb.co.uk <http://heritageweb.co.uk/> *
> Oluwatoyin Sogbesan <mailto:[log in to unmask]>
> 8 April 2014 20:30
> Hi Mike,
>
> I have benefitted from this discussion as my research is focused on
> the potentials of digital technology in the representation of museum
> collections.
>
> In addition to Tony’s more 'stories /less is better/ curated’, it will
> be more interesting and rewarding if such visitors can participate in
> the interpretation of those important collection.
>
> As they might have a prior experience or relationship with the object
> which will also add to the resource of the museum about specific objects.
>
> Cheers
> Toyin
>
>
>
>
>
>
>
>
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> Mike Ellis <mailto:[log in to unmask]>
> 6 April 2014 10:34
> Thanks Elena, really interesting - again..!
>
> To everyone else: do you research before putting your collections
> online? How, and what has this shown you about user wants and needs?
>
> Does Tony's "more stories / less is better / curated" resonate with
> your users? I know it does with me..
>
> cheers
>
> Mike
>
>
> Elena Villaespesa <mailto:[log in to unmask]>
> 4 April 2014 03:27
> Hello Mike,
>
>
> Yes, the survey was shown to people after they had visited at least 3
> pages
> and spent at least 10 seconds on a page. There are some data at the end of
> the report that compares the respondents profile with GA data. The
> objectives of this survey were to understand better how people use the
> online collection and get people's feedback so that's why we decided to
> target people who had spent some time on the website, especially for new
> visitors who are not familiar with it.
>
>
> Bounce rate is approx. 50% on average for collection pages but it really
> varies by traffic source and there are other variables to take into
> account. Bounce rate is much higher from social media sites and online
> newspapers for example because the behaviour is to follow the link and
> then
> go back to your wall, feed or news site. And then regarding Google traffic
> there are some differences too, especially between people searching
> specifically for Tate content or people that end up on the collection
> because they are searching for art terms. This is what the SEO people call
> branded vs non branded traffic but unfortunately GA does not show this
> data
> anymore in the reports. For example, some people search on Google directly
> for "Tate Ophelia Millais" so they arrive to the page they want and once
> they get the info they leave but probably they have the same motivation as
> someone who comes to the Tate website and then search for Ophelia or
> browse
> the site to get to the artwork page. So it's useful to combine analytics,
> surveys and other tools.
>
>
> Regarding your second question, this is actually a hard one. I guess it
> depends on the percentage of people who come to plan a visit vs other
> purposes (audience needs) but also on the museum's objectives. Based on
> another survey we've done, this one on the whole website, approx. half of
> the visits are not related to the gallery visit but other purposes such as
> research, download images, get some inspiration... The Tate website
> would not
> probably have this big amount of this type visits without having put the
> collection online, or bounce rate would be much higher because there is no
> content to look at. But it's also true that 17% of people came to the
> online collection to see what's on display so there is a basic need to
> cover for those who are planning a visit.
>
>
> So probably the best thing to do is some research first as the results
> from
> a smaller organisation may be or not similar to ours. ;-)
>
>
> Elena
>
>
>
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> Richard Light <mailto:[log in to unmask]>
> 3 April 2014 14:53
>
> Blog /style/, but ideally organised so that the resulting rich
> descriptions become part of, or are accessible from, their underlying
> collections database. It would be a great pity to do all that work
> and waste it as a web-only resource. :-) If nothing else, the
> collected stories could become the next must-have coffee table book.
>
> Richard
> Tony Crockford <mailto:[log in to unmask]>
> 3 April 2014 12:06
>
> I’d like to see smaller institutions creating curated collections -
> blog style.
>
> e.g. a decent story about their important/interesting objects. maybe
> one a week, one a month, or whatever is manageable - it’ll soon become
> a valuable and interesting online resource.
>
> As an Internet user I’d rather see a few detailed and interesting
> stories than hundreds of images with sparse metadata.
>
> For many the online objective should be to treat the ‘collections’
> part of their website as a curated exhibition, with unlimited space to
> exhibit a few items in great detail.
>
> I think the future is all about stories from the past.
>
> :)
>
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