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> It is unlikely that any classicist, historian, or 
> philologist would describe a theoria as tourists

See below. But since 'he says / she says' is 
unproductive, especially philology in the context
of design, let me say that the reference to Ulmer 
was also to suggest theory-making can also be 
[not 'is' and certainly not 'is only'] abductively 
productive. In other words, there might be some-
thing other than historical truth claims going on 
when Ulmer writes the following articles:

Ulmer, Gregory L. "Theory Hobby Handbook: Lesson Ten." in: Exposure 28. Society for Photographic Education. 1991, pp. 85-90.

Ulmer, Gregory L. "Theory Hobby: how-to-theory." in: Art & Text 37. 1990, pp. 96-101.

Ulmer, Gregory L. "Handbook for a Theory Hobby." in: Visible Language 22. 1988, pp. 399-422.

_____________ 

"Herodotus often appears as just such a "wondering stranger" or, as we would say, tourist (one gloss for theoria is "tourism")." 
"Herodotus the Tourist"
James Redfield
Classical Philology , Vol. 80, No. 2 (Apr., 1985) , pp. 97-118
http://www.jstor.org/stable/270156

"Later on, theoros could also mean something like “tourist,” as in the context of Greeks visiting Egypt."
"Theoria"
Ian Rutherford
Encyclopedia of Ancient History 
http://dx.doi.org/10.1002/9781444338386.wbeah17449

See also Eugene Walter's discussion of theoria in the first chapter of the nice _Placeways: A Theory of the Human Environment_ (UNC, 1988)

Cameron


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