Sent on behalf of Jacqui Wells at the Children's Media Conference
The CMC Research Advisory Sub-Committee is delighted to announce this year's
call for papers to be presented at the 2014 Children's Media Conference in
Sheffield on the 3rd and 4th of July.
Please respond to Jacqui Wells at
[log in to unmask]
The Research Strand of the Children's Media Conference (CMC) is a crucially
important and popular part of this annual event, which attracts over 900
children's media professionals to Sheffield every year. The wide variety of
topics discussed can be seen in last year's programme:
http://www.thechildrensmediaconference.com/events/cmc2013/2013-sessions/
<http://www.thechildrensmediaconference.com/events/cmc2013/2013-sessions/>
The Conference theme for 2014 is "Child@Heart" and weıre especially
interested in research that pertains to childrenıs perspectives on media of
all kinds; what makes up their daily lives, their attitudes, expectations,
enthusiasms and ambitions? What do they want more of, are bored of, look
forward to and expect from media?
Please find below the CMC Call for Papers document with details on research
themes, submission criteria and key dates.
The deadline for submissions is Friday 14th March.
We look forward to hearing from you.
Kind Regards,
The CMC Research Advisory Sub-Committee
RESEARCH STRAND 2014
CALL FOR PAPERSı
January 2014
Introduction:
The Research Strand of the Childrenıs Media Conference (CMC) is a crucially
important and popular part of this annual event, which attracts over 900
childrenıs media professionals to Sheffield every year. The Conference
takes place from the 2nd to 4th July in 2014.
www.thechildrensmediaconference.com
<http://www.thechildrensmediaconference.com>
The content shared during the research sessions is always eagerly
anticipated by delegates and the research strandıs role is to provide
valuable insights and thought provoking research to the childrenıs media
community. The research presented may also be incorporated into other
conference sessions as appropriate, to disseminate it more widely, and to
inform discussions on a variety of topics.
The wide variety of topics discussed and the range of types of presentation
at the Conference can be seen in last yearıs
programme:http://www.thechildrensmediaconference.com/events/cmc2013/2013-ses
sions/
<http://www.thechildrensmediaconference.com/events/cmc2013/2013-sessions/>
The CMC Research Advisory Sub-Committee is delighted to announce this yearıs
call for papers to be presented at the 2013 Childrenıs Media Conference in
Sheffield on the 3rd and 4th July.
Broad Themes:
The Conference theme for 2014 is ³Child@heart². Although not all sessions
may address this theme, all presenters and producers will be asked to
consider how they can make their content relevant to it.
Weıre especially interested in research that pertains to Childrenıs
perspectives on media of all kinds, what makes up their daily lives, their
attitudes, expectations, enthusiasms and ambitions. What do they want more
of, are bored of, look forward to and expect from media?
We are keen to hear your thoughts on suitable, relevant and thought
provoking content which can be shared.
We are open to submissions relating to children aged 0-14 years of age. Some
areas which could be considered are;
- Up-to-date findings regarding childrenıs behaviour, media
consumption, opinions, interests and aspirations, connected with media use
- Exploration of how the media informs childrenıs views
- The role of the media in childrenıs lives and trends in childrenıs
behaviour and use of media
- Future Projections regarding childrenıs media, technology usage and
consumption
- Looking ahead and exploring what we have to consider around
co-viewing across any media platform and how it might be changing in the
future
- Exploration of second screen activity by children and young people
- Exploration of habits and preference in the VOD sphere (e.g.
YouTube, NetFlix, iPlayer)
- Exploration of accessing video, social activity and gaming on mobile
devices
- Commercial data which can be shared is highlyvalued at the
conference as few delegates have easy access to it
o What does success look like in the business of content production or
distribution?
o What are the market shares amongst the key brands?
o How are sectors growing or changing?
o What categories of content are trending?
o Which age groups are well served, commercially important, or underserved?
Please note these are merely ideas and suggestions. The list is not meant to
be prescriptive and we are keen to hear your thoughts about suitable,
relevant and thought-provoking content which can be shared.
Submission Criteria
This year we are very keen to includeresearch from industry bodies and
regulatory organisations. We are open to your thoughts and ideas on how you
may contribute to the conference.
We understand you may already have a wealth of research data that could be
compiled and tweaked to suit our audience. We would use this information to
inform the research strand and complement the outcomes of other sessions at
the Childrenıs Media Conference.Initially, we will require an outline of
your proposed researchtopic and a description of the research data and
potential outcomes.
Over the years we have been able to identify the types of sessions which
achieve the most success with the audience at the conference. Below is an
outline of the submissions considerations we ask of our research agencies
and academics and where possible your submissions should reflect the
following;
* Relevance to the audience (please look at the delegate guide from last
year to give you an impression of the wide range of delegates who attend
CMC):
http://www.thechildrensmediaconference.com/wp-content/uploads/2013/01/CMC-On
line-Delegate-List-20135.pdf
<http://www.thechildrensmediaconference.com/wp-content/uploads/2013/01/CMC-O
nline-Delegate-List-20135.pdf>
* An emphasis on findings, not methodology (this is the key to a successful
presentation). Each session lasts only 30 minutes and need to move directly
to ³value added²
* Clear and concise action points for the audience to take away and use
* Long-term research which enables us to better understand the past, explore
and predict the future
* Wide research which brings good statistical evidence to bear and provides
a good basis for market understanding
* Fresh insights which are relevant to todayıs childrenıs media landscape
* A unique angle/area which has not yet been explored
NB Research sessions on Conference Day 1 (Thursday 3rd) are repeated on Day
2 (Friday 4th) and so you need to be available to present on both days.
For the purposes of contrast please see all the sessions headed ³Research²
in last yearıs
programme:http://www.thechildrensmediaconference.com/events/cmc2013/2013-ses
sions/
<http://www.thechildrensmediaconference.com/events/cmc2013/2013-sessions/>
Submission Process and Deadlines:
1. Please submit a 400-word abstract detailing your proposed research topic
including where appropriate objectives, methods and potential outcomes.
2. Submit your entry to Jacqui Wells, CMC Administrator, at the following
email [log in to unmask]
<mailto:[log in to unmask]> by Friday 14th March 2014.
3. Submissions will be reviewed by the CMC Research Advisory Sub-Committee.
The committee members are from a variety of backgrounds; Research industry,
academia, client-side and agencies.Successful applicants will be notified by
Thursday 17th April 2014.
4. If you are selected, your final presentation will be required by Friday
30th May. This is to allow the producers to identify any other sessions that
the research content may be further utilised. This will increase the
coverage your research session will have across the conference.
5. The CMC Sponsorship Coordinator will email you with an in-kind
sponsorship agreement. You will receive 2 complimentary passes for the
conference. By Monday 2 June you need to send Jacqui Wells
([log in to unmask]
<mailto:[log in to unmask]> ) 1 jpeg company logo and 1
eps company logo for use on print and on the CMC website.
6. Research sessions will take place on Thursday 3rd July throughout the day
and will all be repeated on Friday 4th Julyto maximise their potential
audience. You will be advised of the timings of the session by email.
Key Dates - 2014
Proposals to be received by
Friday 14th March
Successful Applicants notified by
Thursday 17th April
Final Presentations submitted
Friday 30th May
Logos submitted
Monday 2nd June
Presentations at Conference
Thursday 3rd and Friday 4th July
Notes
NB: We will seek to publish the presentations and associated video on the
CMC website immediately after the conference. Please indicate in your
proposal if elements, or all of, your planned presentationwill not be
suitable for this.
The CMC PR agency will be seeking newresearch which stimulates press
interest in the run-up to the Conference. Again, it is important for us to
know if your research is embargoed or should not be featured in this way.
It is your responsibility to clear with research subjects and partners your
right to present the research at the conference (and if possible online) and
to clear all content in your presentation for display at the conference to a
live audience.
Please ensure you are able to present on both Thursday 3rd and Friday 4th
July. If you have any issues with availability then please let us know when
you submit your abstract.
For further clarification or to discuss anything please email:
Shazia Ali (Producer, CMC Research Strand 2014)[log in to unmask]
<mailto:[log in to unmask]>
Btisam Belola (Producer, CMC Research Strand 2014)[log in to unmask]
<mailto:[log in to unmask]>
SUBMISSIONS: FAO Jacqui Wells, CMC
[log in to unmask]
by Friday 14th March 2014
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