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John raises an interesting question about what people actually *do* in libraries.  He is right that this is something that is rarely analysed by the kind of statistical information librarians typically  get.

 

There is growing interest and activity in academic libraries and public libraries could learn from some of these approaches. For example I recently met, and had a fascinating discussion, with Donna Lanclos. She is an anthropologist in the employ (as “ Library Ethnographer”) at the Library at UNC Charlotte USA. Her blog “the Anthropologist in the Stacks” is here: http://atkinsanthro.blogspot.co.uk/. She has done some really interesting work on library spaces and how they are used as well as ‘information seeking behaviour’.

 

I have adapted and been using a well know methodology that explores what it is that people really ‘do’  in terms of library services. (http://www.kenchadconsulting.com/how-we-can-help/innovation/ ).The underlying assumption of this approach is that readers/users ‘hire’ (not always with money but rather in terms of time and effort) products and services to get specific ‘jobs’ done. That why is called the Jobs-To-Be-Done (JTBD) methodology. So like John says *why* do they borrow a book. Why do they search the catalogue? What ‘jobs’ are they trying to get done. What I like about this approach is that is also helps you to evaluate existing and potential services, solution etc

 

This approach is practical and very focussed on looking at the world from a user’s/customer’s perspective. The truth is that whatever ‘business’ we are in, we all like to think we are very  customers/reader focussed but our services often don’t live up to the promise.  I spend a lot of time in libraries and do a lot of analysing of library websites and online services and there is a lot of opportunity for improvement.

 

An interesting take on the JTBD approach for anybody’s web site (including libraries) is here: http://blog.hubspot.com/marketing/uninspired-compromise-homepage Strip away the business and marketing speak and there are some useful lessons......

 

Ken

Ken Chad Consulting Ltd

Tel +44 (0)7788 727 845. Email: [log in to unmask]  www.kenchadconsulting.com

Skype: kenchadconsulting   Twitter: @KenChad   LinkedIn: http://www.linkedin.com/in/kenchad

 

 

From: lis-pub-libs: UK Public Libraries [mailto:[log in to unmask]] On Behalf Of John Dolan
Sent: 21 March 2014 01:34
To: [log in to unmask]
Subject: Re: Statistics

 

Mobeena,



Thanks. I appreciate the import of your question about walk-in use but it's essential to distinguish between what people *do* - borrow books and other things, read a paper etc and *what they are doing it for* - learning, work, fun. Function v. purpose.



Most people *do* more than one thing on a visit. In the Birmingham user surveys I recall, albeit a while ago, we asked people to tick off from a list of options. Most people ticked more than one. The ticks for 'Browsing' indicated that many people speculated and searched as well as coming to fulfil a particular need.



When looking at this, think of children too and young people. Their activity is diverse (eg play, socialising, homework and hobbies) and varies every couple of years through their age range depending on needs, wants and interests at the time. 



Also remember remote access and online use. This may still be relatively modest as, for example, there's low awareness of services such as Reference Online resources, Ancestry.co.uk and so on.



There is, of course, the burgeoning phenomenon of social media. No longer in fact a phenomenon; it's the norm and libraries must get in there now, creatively and promptly. It might help to respond to this survey for a take on the current connect between public libraries and social media https://www.surveymonkey.com/s/VSGGXBB 



Variations too across social settings: a librarian working in south coast towns told me most people really just want to borrow some books. In contrast, in Glasgow the library partners with Macmillan to provide information and support to cancer sufferers and their families. Surely this would be transferable to the retiree communities on the south coast.



Usage will also vary according to the scale of the provision. A core city central library with legacy collections, historic resources, archives, business information expertise, unique music collections - none of which could be provided (physically) in every local library - will experience a huge diversity of needs and expectations among their visitors. 



Ultimately a library is a service of choice; the visitor determines the service. Without regular and frequent  monitoring alongside surveys and longitudinal research it's not easy to forward plan for service development and delivery.



This is why your question as well as being important, reflects a specific and ongoing need. Meanwhile ACE's research into the economic contribution of public libraries will offer a valuable retrospective analysis and, surely, inform further innovation.



A wide understanding of the society in which we live (see CILIP's Professional Knowledge and Skills Base) tells us about the context in which we work and what library provision we *should* be making to meet today's economic and social needs. 



I hope this is of interest if not of value. A shorter response might have said, See:

http://www.cipfasocialresearch.net/libraries/plus/ and stuff from LISU. I expect others will be familiar with further sources of help they can contribute. 



John

 

 

Sent from my iPhone


On 20 Mar 2014, at 12:18, Mobeena Khan <[log in to unmask]> wrote:

Hello!

 

I'mlooking for some statistics that show what library users across the UK do when using their local libraries - are the majority still borrowing books?  Would the CIPFA stats be the best place for this?

 

All help appreciated

 

Thanks

 

Mobeena

 

Mobeena Khan

Stock and Reader Development Librarian

West Area, Watford Central Library

 

Libraries, Culture and Learning

Health and Community Services

Hertfordshire County Council

 

Hempstead Road, Watford, Herts, WD17 3EU

 

01923 336480      Comet/Internal Number: 29480

Mobile Phone Number: 07932 717910

 

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