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italian-studies: Scholarly discussions in any field of Italian studies Dear colleagues, On behalf of Italian at Leeds, I am very pleased to invite you to the following event organised by Dr Alessio Baldini, LivItaly, Italian@Leeds, and the School of Modern Languages and Cultures. 'Made in Italy: New Perspectives on Creativity and Culture in the Global Market' Talk by Serena Sala (IED European Institute of Design, Milan) 19 March 2014, 16:00-17.00 Michael Sadler Building, Room LG.10 Talk Abstract The talk presents ideas that help designers and developers create new products. Creativity requires a capacity of capturing people's desires, which might lie unexpressed. The global market is a web of relationships that changes over time along local and often unpredictable trajectories. Therefore, designers and developers need to acquire an understanding of social and cultural change, and to fine-tune their imagination, in order to maximize the impact of their vision. Serena Sala Serena Sala spent twenty-five years working for international "bureaux de style" (fashion-trend agencies). She is specialized in market forecasting for the creative industry. Serena worked as consultant for international companies,helping them define their brand identity. Since 2002, she has been lecturing at higher education institutions on the social analysis of markets, cool hunting, fashion trends, communication strategies, marketing story-telling, history and sociology of fashion. Here you can watch a short interview (http://www.youtube.com/watch?v=qMsN1v-MClE ). About the IED (European Institute of Design) The IED (see http://www.ied.edu/milan/home ) was established in 1966 by Francesco Morelli and is an international network of higher education institutes, which is based in Italy and has branches in Spain and Brazil. IED offers programmes and training courses on design, fashion, visual communication and management. IED programme and courses offer includes: • undergraduate courses • masters courses • advanced training courses Contact info: Dr Alessio Baldini ([log in to unmask]) Event details: http://www.leeds.ac.uk/arts/events/event/2246/ ********************************************************************** To join the list, send the message: subscribe italian-studies YOUR NAME to: [log in to unmask] To send a message to the list, address it to: [log in to unmask] To leave the list, send the message: unsubscribe italian-studies to: [log in to unmask] In order to report problems or to contact the list's owners, write to: [log in to unmask] For further information, visit our web site: http://www.jiscmail.ac.uk/italian-studies