Thanks for your responses so far to this ‘straw poll’ survey. 

Before I circulate (excluding any info you don’t want shared) would anyone else like to fill in the survey?

30 seconds should be enough, and you don’t have to answer all the questions.

For all questions below except no 2 (which you don’t have to answer) you just tick boxes on this web page:

https://www.surveymonkey.com/s/aud_eval_digital

1. Has your organisation done any audience research in the last year?

2. Very briefly, what kind of audience research / evaluation did your organisation do?

3. Did you use digital technology as part of this audience research /evaluation?

4. What was your involvement in the audience research / evaluation? (If involved in

more than one piece of research / evaluation, choose one for this question.)

https://www.surveymonkey.com/s/aud_eval_digital

Martin

Hi all

I am collecting examples of the way organisations use or would like to use digital technology as part of audience research and evaluation, for a conference in Berlin later this week.   I will collate replies and send a summary to the list - if you don't want to be cited individually just let me know.  

My current view overall is that:

-  many organisations do hardly any audience research

-  some organisations do audience research where required for funding bids or monitoring

-  a few organisations (especially perhaps those working with universities and audience research agencies?) have developed some very innovative audience research and evaluation techniques.  

To make it really easy to respond,  there is a very short online survey here (if you can spare 30 seconds, that would be fine):

https://www.surveymonkey.com/s/aud_eval_digital

… or you can just reply and fill in below:

---

This survey is very short and there is no need to answer all questions

1. Has your organisation done any audience research in the last year?

2. Very briefly, what kind of audience research / evaluation did your organisation do?

3. Did you use digital technology as part of this audience research /evaluation?

4. What was your involvement in the audience research / evaluation? (If involved in

more than one piece of research / evaluation, choose one for this question.)

---

It will save typing if you use the online survey, as we have listed the main options so you can just select them:

https://www.surveymonkey.com/s/aud_eval_digital

Martin

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Martin Bazley

Digital heritage consultant

Martin Bazley & Associates

15 Margin Drive

Wimbledon

SW19 5HA

0780 3580 727

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www.martinbazley.com