A look inside the gorgeous world of "Dark Data"
In a Q&A, JPL data scientist Rob Witoff, explained how they turn the terabytes upon terabytes of data they work with into visualizations, saying "Our most impactful visuals have been to showcase the existence of information in data that hadn't previously been considered. We think of this as illuminating 'Dark Data'."

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Source: http://io9.com/a-look-inside-the-gorgeous-world-of-dark-data-1520926068
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