Dear All
 
I recently purchased a bottle of Lucozade Guava which contains two images on the sleeve see attached image (not sure if attachments work on this mailing list!)  One of the images is meant to be Glucose the sugar in the drink that quickly enters the athletes blood stream.
 
However on a closer look I realised there had been a mistake, and that the molecule is incorrectly drawn,  the orientation of the Hydrogen (H) and Hydroxyl (OH) is the wrong way round on 'carbon number three'
 
This may appear a trivial point, but Lucozade clearly try and sell there product on it's scientific merits as evidenced by the products website (http://www.lucozadesport.com/lucozade-sport-vs-water/).  What is interesting is that they focus heavily on the benefits of Lucozade Vs Water and allow users to download a PDF (http://www.lucozadesport.com/lucozade-sport-vs-water/) documents that uses words such as 'Independent Group of Researchers, Double Blind Trials, Independent Peer Reviewed Journals' but when you find the articles they quote all off them appear to be based on research funded by GalxoSmithKline (disclosed in the paper) whom up until 2013 manufactured Lucozade!  I am not suggesting unethical practice in the papers, but one does wonder if other articles have contradictory findings?
 
I did write to Lucozade and they have responded as below
 
Re: Case Number:759:XXXX
 
Dear Dr Turner,
 
Thank you for your email with regards to our Lucozade products.  I apologise for the delay in responding.
 
We are always pleased to receive feedback from our consumers, especially when they send us their comments about our products, ingredients or their packaging.
 
Please rest assured that your comments have been well noted and have been passed onto our Drinks Marketing Department for their information. 
 
Lastly, thank you for bringing this matter to our attention and I agree that the representation we have used does not follow the standard  illustration. However we can reassure you that the sugars used in the product are from glucose syrup.
 
I hope this information is of help to you.
 
Kind regards,
 
Awa
 
Can send the images to those interested if the attachements do not work!
 
Dr. Ian Turner
Assistant Head of Subject
Dept. of Biological and Forensic Sciences
University of Derby
Derby
DE22 1GB
 
Email: [log in to unmask]
Phone: +44 (0) 1332 592084
Twitter: @DocWithTheSocs
Website: http://derby.academia.edu/IanTurner
 
 
-----Original Message-----
From: psci-com: on public engagement with science [mailto:[log in to unmask]] On Behalf Of Kieniewicz, Johanna
Sent: 11 February 2014 08:40
To: [log in to unmask]
Subject: Re: [PSCI-COM] Workshop in Atlanta ""Advancing STEM Through Culturally Situated Arts-Based Learning"
 
The University of Westminster Broad Vision programme, which facilitates cross-disciplinary learning opportunities is worth a look. Science students learn from art students and vis versa. It’s a novel approach, and their results are impressive.
http://www.broad-vision.info/
 
 
Dr. Johanna Kieniewicz
Research and Engagement Manager—Environmental Sciences
Science, Technology and Medicine
THE BRITISH LIBRARY, 96 Euston Rd  London  NW1 2DB
P: +44 (0)207 412 7232   M +44 (0)778 606 6430
@johannakz
 
 
British Library Science:  Blog | Twitter | Facebook
 
 
-----Original Message-----
From: psci-com: on public engagement with science [mailto:[log in to unmask]] On Behalf Of Heather MacRae
Sent: 11 February 2014 07:20
To: [log in to unmask]
Subject: Re: [PSCI-COM] Workshop in Atlanta ""Advancing STEM Through Culturally Situated Arts-Based Learning"
 
Venture Thinking has been working on digital media projects and rap projects inspired by science.  Students from East London have created an I book and students in the Northwest of England are creating art and design installations working alongside scientists.
 
Heather MacRae
0781 5768699
 
 
Quoting Poulomi Desai <[log in to unmask]>:
 
> Hi,
> 
> Just letting everyone know about this workshop in March in Atlanta
> USA. "The workshop brings together artists, learning scientists,
> educators, and others to explore and discuss methods for increasing
> partcipation of underrepresented ethnic groups in STEM through
> cultural art/design and digital media".  http://dm.lcc.gatech.edu/
> ~ngaskins3/NSF_Workshop_2014/index.html
> 
> Is there anything similar in the UK ?
> 
> Thanks
> 
> Poulomi
> 
> Poulomi Desai
> Artistic Director
> Usurp Art Gallery & Studios
> 140 Vaughan Road
> London HA1 4EB
> 0208 426 6264
> 07956 817038
> http://www.usurp.org.uk
> http://www.youtube.com/usurps
> http://www.poulomidesai.tumblr.com
> Join Usurp on facebook
> 
> The Usurp Chance Tour 2014 coming soon to a city near you, featuring
>  "Indeterminacy" by John Cage and "The Conspirators of Pleasure".
> Performers include, Stewart Lee, Steve Beresford, Tania Chen, Seth
> Ayyaz, Poulomi Desai and Simon Underwood. Curated by Poulomi Desai
> and kindly supported by Sound and Music.
> 
> +---------------------------------------------------------------------
> +--
> -----+
> 
> 
> 
> 
> 
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