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"Excellent day" - "Brilliant workshop - well done!" - "Really useful - great delivery" Course Outline: There is an increasing array of emerging technologies which can be used to successfully market your service. Moving beyond the social network basics, this course will look at how to identify which technologies will be useful for marketing your organisation, how to use them effectively, and tips, tricks and general best-practice for marketing online. Topics will include marketing with video, viral marketing, mastering geolocation (such as FourSquare), mobile apps, publishing online, getting the most out of QR codes and taking social media marketing to the next level. Who should attend: This course is aimed at anyone who already has a grounding in social media but wants to know how to take it to the next level and make better use of the tools out there. This course supports the following elements of CILIP's Professional Knowledge and Skills Base (PKSB): 11. Customer focus, service design and marketing: 11.1 Strategic Marketing; 11.2 Communicating with stakeholders 12. IT and communication: 12.4 Social Media and Collaborative Tools Course Presenter: Ned Potter Ned Potter is an academic librarian at the University of York. He speaks and writes on the subjects of marketing and emerging technologies, and has provided marketing expertise for clients as diverse as Bodleian Libraries and the Latvian Ministry of Culture. He has won various awards including being named as a Library Journal Mover and Shaker in the Marketing category. He is the author of the Library Marketing Toolkit published by Facet Publishing in 2012. He can be found at www.librarymarketingtoolkit.com<http://www.librarymarketingtoolkit.com>. Costs (including lunch and refreshments): UKeiG members £200 + VAT at the current rate; others £245 + VAT at the current rate Find out more at http://www.ukeig.org.uk/trainingevent/digital-marketing-toolkit-ned-potter-1 http://tinyurl.com/lba5yv5 To register your interest, reserve a place, or request further details, please email [log in to unmask]<mailto:[log in to unmask]>