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The following article published in Forbes on January 23, Big Data Crushes Anti-Vaccination Movement, illustrates why data should be processed and interpreted by data experts, not by journalists or professionals lacking analytic judgment or experience. First this is not big data, but small, summarized data. Using big data in the title makes big data practitioners (the real ones) look bad - as the public will eventually associate the keyword "big data" with "analytic incompetence".

But there is even something far worse about this article: the fact that they used one data set, and that they are missing the big picture, which is found in other data sets, or even by using  intuition and good judgement. While there is no direct causal relationship between vaccination and autism, there are indirect causal relationship between vaccination and a number of medical conditions, possibly including autism and peanut allergies. 

Read our article at http://bit.ly/MQgVDc

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