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Would you like to develop your marketing skills or are you simply looking for a bit of inspiration?

Come along to the 'introduction to marketing' workshop specifically designed for all staff working in the museum sector in Wales. It will be particularly useful for those staff whose role includes curating, exhibiting, event organising or marketing and communications.

Thursday 20th March, Wrexham Museum & Archives, 10am - 4pm

The workshop will cover the core foundations of marketing and communications and will create the basis for more advanced training in the future.

This is what people said after attending the first workshop:

"Really great overview of marketing really enjoyed the day."

"I thoroughly enjoyed today - unbelievably useful and I have renewed excitement for my role."

"I really found a lot of value in it and achieved my main objective of being able to develop
an annual marketing strategy and plan for 2014 with some confidence."

"I will be more aware of the marketing aspects of my organisation and feel more confident contributing."

"Gave me a greater understanding of the museum sector within tourism."

"The theory was extremely well presented, confident and knowledgeable very inspiring."

The following topics will be covered -

*         Marketing and Publicity
*         Campaign Planning
*         Evaluation
*         Press & PR Planning
*         Working with the Tourism Sector

The workshop will be delivered by -


  *   Nick Beasley - Chief Executive, Audiences Wales
  *   Catrin Taylor - Press & PR, Amgueddfa Cymru - National Museum Wales
  *   Bev Jenkins - Visit Wales

By the end of the workshop you will have:
*         an understanding of the role and function of marketing, publicity and campaign planning within a museum context
*         greater knowledge of the evaluation process
*         more confidence in writing press releases and communicating with the media and key stakeholders
*         ideas for using social media to promote news stories
*         more awareness of working with the tourism sector

The workshop will be fully participative, with opportunities throughout to share ideas and good practice and to raise questions and concerns. A free buffet lunch is included!

Book your place here -

http://introductiontomarketingwrexham.eventbrite.co.uk

This training forms part of the Welsh Government's Museums Marketing Strategy for Wales 2013-2016.

All correspondence relating to this course will be sent out electronically once you have registered; therefore we require an individual email address for each delegate to hold the place.
Places are limited - first come, first served basis. If your circumstances subsequently change and you can no longer attend please notify Nicola Williams immediately on [log in to unmask]<mailto:[log in to unmask]> or 01978 298857 so your place can be awarded to someone else.

If you have any dietary requirements please contact [log in to unmask]<mailto:[log in to unmask]> / 01978 298857

..........................................................................................................................................
Hoffech chi ddatblygu eich sgiliau marchnata neu ydych yn hytrach yn chwilio am ychydig o ysbrydoliaeth?

Dewch draw i'r gweithdy 'cyflwyniad i farchnata' a luniwyd yn benodol ar gyfer yr holl staff sy'n gweithio yn y sector amgueddfa yng Nghymru.  Bydd yn arbennig o ddefnyddiol i'r staff hynny mae eu gwaith yn cynnwys curadu, arddangos, trefnu digwyddiadau neu farchnata a chyfathrebu.

Dydd Iau 20 Mawrth, Amgueddfa ac Archifdy Wrecsam, 10am - 4pm

Bydd y gweithdy'n cynnwys elfennau sylfaenol marchnata a chyfathrebu a bydd yn sail i hyfforddiant pellach yn y dyfodol.

Dyma ddywedodd pobl ar ôl mynychu'r gweithdy cyntaf:

"Golwg gyffredinol grêt ar farchnata - wedi mwynhau'r diwrnod yn ofnadwy."

"Wedi mwynhau heddiw'n fawr - anhygoel o ddefnyddiol, wedi rhoi brwdfrydedd o'r newydd i mi ar gyfer fy swydd."

"Roedd yn werthfawr dros ben a llwyddais i gyflawni fy mhrif amcan, sef gallu datblygu strategaeth farchnata flynyddol a chynllunio'n hyderus ar gyfer 2014."

"Mi fydda i'n fwy ymwybodol o agweddau marchnata o fewn fy sefydliad ac mi ydw i'n teimlo'n fwy hyderus o ran cyfrannu."

"Cefais well dealltwriaeth o'r sector amgueddfeydd o fewn twristiaeth."

"Cafodd y theori ei chyflwyno'n arbennig o dda, hyderus a gwybodus - calonogol iawn."

Bydd y pynciau canlynol wedi eu cynnwys -

*         Marchnata a Chyhoeddusrwydd
*         Cynllunio Ymgyrch
*         Gwerthuso
*         Cynllunio CC a'r Wasg
*         Gweithio gyda'r Sector Twristiaeth

Bydd y gweithdy'n cael ei gyflwyno gan -


  *   Nick Beasley - Prifi Weithredwr, Audiences Wales
  *   Catrin Taylor - Y Wasg a CC, Amgueddfa Cymru
  *   Bev Jenkins - Croeso Cymru

Erbyn diwedd y gweithdy bydd gennych:
*         Ddealltwriaeth o rôl cyhoeddusrwydd, marchnata  a chynllunio ymgyrch yng nghyd-destun amgueddfa.
*         Dealltwriaeth well o'r broses werthuso
*         Mwy o hyder wrth ysgrifennu datganiadau i'r wasg a chyfathrebu gyda'r cyfryngau a rhanddeiliaid pwysig.
*         Syniadau ar sut i ddefnyddio'r cyfryngau cymdeithasol er mwyn hyrwyddo straeon newyddion.
*         Mwy o ymwybyddiaeth o weithio gyda'r sector twristiaeth

Bydd y gweithdy'n un ymarferol iawn a bydd cyfle drwyddo draw i rannu syniadau ac arfer da ac er mwyn codi pryderon a gofyn cwestiynau.  Mae cinio bwffe hefyd wedi ei gynnwys!
Neilltuwch eich lle yma:


http://introductiontomarketingwrexham.eventbrite.co.uk
Mae'r hyfforddiant hwn yn rhan o Strategaeth Llywodraeth Cymru Marchnata Amgueddfeydd Cymru 2013-2016.

Bydd pob gohebiaeth yn ymwneud â'r cwrs hwn yn cael ei anfon yn electronig unwaith y byddwch wedi cofrestru; felly bydd angen cyfeiriadau e-bost unigol ar gyfer pob  cynrychiolydd er mwyn cadw lle.

Mae lle yn gyfyngedig - ar sail y cyntaf i'r felin.  Os bydd eich amgylchiadau'n newid yn ddiweddarach ac na allwch fynychu rhowch wybod i Nicola Williams ar unwaith; [log in to unmask]<mailto:[log in to unmask]> neu 01978 298857 er mwyn gallu cynnig eich lle i rhywun arall.
Cysylltwch â Nicola Williams os oes gennych unrhyw ofynion dietegol - [log in to unmask]<mailto:[log in to unmask]>  / 01978 298857






Nicola Williams
Audience Development Team | Tîm Datblygu Cynulleidfa
All Wales - Libraries, Archives & Museums | Llyfrgelloedd, Archifau ac Amgueddfeydd - Cymru Gyfan
c/o Wrexham County Borough Council | d/o Cyngor Bwrdeistref Sirol Wrecsam
16 Lord Street, Wrexham, LL11 1LG | 16 Stryd yr Arglwydd, Wrecsam, LL11 1LG
*  01978 298857
*  07800 688883
Email | E-bost: [log in to unmask]<mailto:[log in to unmask]>

archiveswales.org<http://archiveswales.org/>  : archifaucymru.org
welshmuseumsfederation.org : welshmuseumsfederation.org/cy/hafan-2013.html
welshlibraries.org : welshlibraries.org/cy/




















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