We have recently submitted a bid to the TSB to do some research into migrating users across different platforms. The idea is to develop a 3D interactive environment (a Roman City) and output different versions for games console, web, touch table and mobile. Each version will carry the same information, but accessed in different ways. We will then explore how various audiences are drawn to each version and we will explore ways to encourage them to look at the other versions. For example, one group may be more inclined to simply watch a flythrough, rather than use a games controller to navigate a 3D space; navigating a 3D model on a touchtable is quite tricky, so we will present the model quite differently; information and versions of the model will be accessed using AR/QR triggers but will include information on how to access the full model online.
Early days, but I’ll share the outcomes in due course
Best….
Mike
Mike Gogan
Virtual Experience Company Ltd
Birchwood Hall
Storridge
WR13 5EZ
United Kingdom
T: +44 (0)1886 884 161
M: +44 (0) 7939 599 590
Oman Mobile: +968 98 96 97 47
www.VirtualExperience.co.uk
-----Original Message-----
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of John Benfield
Sent: 24 January 2014 14:15
To: [log in to unmask]
Subject: Re: [MCG] Mobile / visiting [Scanned]
How apposite – I was just about to sit down and do 2 years’ worth of segmenting against tablet and mobile usage and our major web sections having just noticed how varied the differences between the platforms and content vary.
I’ll let you know if you are (all) interested.
John
Royal Shakespeare Company
01789 272351
07825 397387
P Please consider the environment before printing this email.
-----Original Message-----
From: Museums Computer Group [ <mailto:[log in to unmask]> mailto:[log in to unmask]] On Behalf Of Mike Ellis
Sent: 23 January 2014 16:55
To: <mailto:[log in to unmask]> [log in to unmask]
Subject: [MCG] Mobile / visiting [Scanned]
Me again
Following on from previous Google Analytics question - here’s another one.
Is it your experience that your “visiting us” pages are more highly trafficked by mobile users? Anyone done any further analysis on this - i.e. does this specific segment change by time of day (i.e. higher when you’re open, etc)?
Be interesting to hear what you’re seeing..
cheers
Mike
_____________________________
Mike Ellis
Thirty8 Digital: a small but perfectly formed digital agency: <http://thirty8.co.uk> http://thirty8.co.uk ( <http://thirty8.co.uk/> http://thirty8.co.uk/)
* My book: <http://heritageweb.co.uk> http://heritageweb.co.uk ( <http://heritageweb.co.uk/> http://heritageweb.co.uk/) *
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