Hi Danny, Happy New Year to you too.
I'd be happy to give you Kew's ... if I was still there! We did do some
similar analysis but there were just so many variables at play, especially
as an outdoor attarction the weather, but also school holidays, news
stories, festivals etc. So I suspect to get any real value in this you'd
have to consider the granularity of the data, particularly with respect to
timeframe (daily stats, and day of week) and potentially drill down into
specific areas of the respective sites.
In terms of a place where this might already exist, the one thing that
springs to mind is Association of Leading Visitor Attractions (ALVA) -
http://www.alva.org.uk - but they exist to share benchmarking data amongst
their members so I think you'd have to join I'm afraid.
Cheers
James
---
James Morley
www.jamesmorley.net / @jamesinealing
www.whatsthatpicture.com / @PhotosOfThePast
www.apennypermile.com / @APennyPerMile
<http://www.apennypermile.com>
On Fri, Jan 3, 2014 at 11:43 AM, Birchall, Danny
<[log in to unmask]>wrote:
> A very happy new year to all MCGers and a first favour-request of 2014...
>
> I'm currently looking at the relationship between physical visitors to our
> building and our online visitors (numerically in the first place) and
> trying to get a sense of whether the relationship between the two (roughly
> 2:1 web:irl) and trends (higher online visitor figures follow the peaks &
> troughs of physical visits driven by temporary exhibitions) is typical of
> other museums and cultural venues.
>
> So I wonder whether any of you might be able to share with me two related
> pieces of information:
>
> * The number of GA-measured web visits for a year-long period as close
> to the year 1 Oct 2012 - 30 Sep 2013 as possible
> * The number of physical visits to your venue(s) for the same time
> period
>
> This is in reasonable confidence: the data will be shared internally with
> a small number of senior colleagues; please reply off-list & I won't
> summarise for the list.
>
> If I'm being thick & there there's a forum where anything like this is
> shared, please do slap my wrist and point me there. I've looked at Museum
> Analytics (www.museum-analytics.org<http://www.museum-analytics.org>) but
> the data there seems to be a couple of years out of date
>
> Thanks in advance for your kind and generous help.
>
> Danny
>
>
> Danny Birchall
> Digital Manager, Wellcome Collection
> Wellcome Trust
> Gibbs Building
> 215 Euston Road, London NW1 2BE, UK
> Tele: +44 (0) 207 611 8894
> email: [log in to unmask]
> www.wellcomecollection.org
> www.twitter.com/explorewellcome
>
>
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