Hi,
You need to bear in mind that smart phones a couple of years ago weren't
as popularly owned. People now are much more tech savvy when it comes to
smart phones, which may mean that they do know what to do with QR codes.
However, it depends who your target market is, the demographics of your
visitors, etc, to determine the success of QR codes themselves.
Sabastian Dyer
Marketing Officer
Swyddog Marchnata
Marketing Services/ Gwasanaethau Marchnata
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Hamdden
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P Please consider the environment. Do you really need to print this
email?
-----Original Message-----
From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
Derek Williams
Sent: 11 December 2013 10:09
To: [log in to unmask]
Subject: Re: QR codes bad or good
Hi Alun,
A couple of years ago we ran an experiment in Science Gallery where we
attached QR codes to each exhibit which led to a webpage that had
additional information about the piece and YouTube videos etc. However
the
takeup was really poor despite having free visitor WiFi throughout the
exhibition space, we're talking about less than 100 scans from 60,000 or
so
visitors, so it's not an experiment we're planning to repeat.
I suspect the issues with the uptake were exactly as Mike Ellis
suggested,
visitor have to know what to do with the code and have a scanning app
installed
Derek
On 11 December 2013 10:05, Derek Williams <
[log in to unmask]> wrote:
> Hi Alun,
>
> A couple of years ago we ran an experiment in Science Gallery where we
> attached QR codes to each exhibit which led to a webpage that had
> additional information about the piece and YouTube videos etc. However
the
> takeup was really poor despite having free visitor WiFi throughout the
> exhibition space, we're talking about less than 100 scans from 60,000
or so
> visitors, so it's not an experiment we're planning to repeat.
>
> I suspect the issues with the uptake were exactly as Mike Ellis
suggested,
> visitor have to know what to do with the code and have a scanning app
> installed
>
> Derek
>
>
> On 11 December 2013 09:53, Alun Edwards <[log in to unmask]>
wrote:
>
>> Dear Mike and Mike, many thanks - such a lot to think about
immediately.
>> Ally
>>
>>
>> --
>> Alun Edwards [log in to unmask]
>> University of Oxford
>>
>>
>> -----Original Message-----
>> From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
>> Alun Edwards
>> Sent: 11 December 2013 09:24
>> To: [log in to unmask]
>> Subject: [MCG] QR codes bad or good
>>
>> Hi,
>>
>> I remember when QR codes were hailed as the next big thing. Is that
still
>> the hive-mind's opinion?
>>
>> I'm aware of security issues. Are QR codes future-proof so users can
>> access them next year, or in 10 years...? Other issues?
>>
>> A long time ago I shared a panel (and actually one of those 'Lost In
>> Translation' weekends) at a museums' conference in Lillehammer with
one of
>> the inventors. However, at the recent UKMW no-one said anything about
QR
>> codes. Indeed if QR was mentioned people would pause to spit! I am
about to
>> consult with a project who plan to literally carve QR codes onto
stone
>> plaques, along with inscriptions which may prove to have more
longevity?
>>
>> Any comments about QR codes please?
>>
>> Thanks Ally
>>
>>
>>
>> --
>>
>> Alun Edwards
>>
>> E: [log in to unmask]
>> T: @HurricaneAlly
>> L: www.linkedin.com/in/alunedwards
>> Tel: 01865 283347
>> W: www.it.ox.ac.uk/infosec/ Communications Manager for Information
>> Security, University of Oxford | http://runcoco.oucs.ox.ac.uk/
Manager
>> of RunCoCo: how to run a community collection online |
>> www.europeana1914-1918.eu/ Project Manager of Europeana 1914-1918 |
>> http://blogs.it.ox.ac.uk/eet/ Education Enhancement Team Academic IT
>> Services
>>
>> University of Oxford IT Services | 13 Banbury Road | Oxford OX26NN
>>
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>
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