Interpretive Master
Planning
29 April – 2 May 2014
Plas Tan y Bwlch (Snowdonia National Park
Study Center) Wales.
This is a 4-day intensive course on the
state-of-the art in Interpretive Master Planning for
parks, museums, heritage sites, botanical gardens/zoos and related interpretive
sites and facilities. Some of the topics covered will
include:
* The model of interpretation planning.
* Objective and outcome based interpretive
planning.
* Planning real "interpretive" media (provoke, relate,
reveal).
* Visitor surveys and audience analysis.
* Marketing strategies
* Planning for "Mass Customization and Markets of
One".
* The Experience Economy and experience
inventories.
* Evaluation and pre testing.
* Budget and implementation strategies.
Bring your interpretive planning project with you to work on
during the course for interpretive planning "coaching" on your
project.
Course Instructor: John Veverka (Publisher
of InterpNEWS and Author of the two-volume
"Interpretive Master Planning"
text book set). John brings 30 years of interpretive
planning experience including teaching introductory and advanced courses in
interpretation at Ohio State University, Michigan State University, and Heritage
Tourism Institutes at New York University and West Georgia State
University.
Course Resources:
Each participant is strongly encouraged to bring your
interpretive planning project and laptop computer with you to work on your
project during the course. Blank
interpretive planning form sets will be provided.
You will receive a “Interpretive Planning
Resource CD” with interpretive plan copies and John Veverka’s two volume Interpretive Master
Planning text book set as e-books on the
CD.
Post-course support - on line via e-mail
or Skype contact with John Veverka after the course to continue to provide
assistance, coaching and support to help you get your plan
completed.
Note: to provide maximum
contact and coaching time between participants and the course instructor,
the course has a maximum of 10 participants. Book early to hold your
place.
For course registration materials and
costs contact the course manger at Plas Tan y Bwlch:
[log in to unmask]
You can visit the
study center at:
http://www.eryri-npa.gov.uk/study-centre
For a course outline or any questions contact John
at: [log in to unmask]
Last years Interpretive Master Planning Course
participants.