CyMAL training course
Audience Development: Understanding and growing your audience
Wrexham Museum
06-March-2014
Swansea Museum
11-March-2014
This course is provided by the Welsh Government and is open to staff and volunteers working in museums, archives and libraries in Wales. It is suitable for anyone who is responsible for engaging audiences; if you work in education, outreach or marketing, or if you have audience development as part of your role, but don’t have lots of time and money to put towards it then this is the course for you.
Aims
By the end of the course participants will be able to
· Recognise the barriers and motivations of potential audiences and apply this information to your own work
· Use your own and other audience data to understand more about audiences
· Identify and find audiences for your work
· Create an audience development plan
Training Methods
An interactive workshop including case studies, practical exercises and a set of resources to take away.
Delegates are asked to think in advance about what they know about their current audiences.
Trainers:
Sarah Boiling is Programme Director at the Audience Agency. She works with a range of cultural organisations to help them grow and deepen their relationships with audiences and has presented at the MA Conference, Museums and Heritage Show and the AMA Conference.
Nick Beasley is Chief Executive at Audiences Wales. Nick delivers a range of marketing consultancy services, audience development projects and training for the cultural sectors in Wales including the highly regarded Arts Marketing Essentials training programmes.
Registration
You can book a place on this course using our EventBrite registration page
Wrexham Museum:
Swansea Museum:
All correspondence relating to this course will be sent out electronically once you have registered; therefore we require an individual email address for each delegate to hold the place.
Spaces are limited so book early. If your circumstances subsequently change and you can no longer attend notify Lauren Baldwin immediately on [log in to unmask] or 0300 062 2251 so your place can be awarded to someone on the waitlist.
Lauren Baldwin
Cynorthwy-ydd Casgliadau, Safonau a Datblygu'r Gweithlu
Collections, Standards and Workforce Development Assistant
CyMAL : Amgueddfeydd Archifau a Llyfrgelloedd Cymru / CyMAL : Museums Archives and Libraries Wales
Llywodraeth Cymru / Welsh Government
Rhoddfa Padarn, Aberystwyth, Ceredigion, SY23 3UR
0300 062 2251
[log in to unmask]
CyMAL contact number : 0300 062 2112
Dylai unrhyw ddatganiadau neu sylwadau a wneir uchod gael eu hystyried yn rhai personol ac nid yn rhai gan Lywodraeth Cymru, unrhyw ran ohoni neu unrhyw gorff sy'n gysylltiedig â hi.
Any of the statements or comments made above should be regarded as personal and not those of the Welsh Government, any constituent part or connected body.