Good morning
Thanks so much to everyone who's taken the time to get in touch in response
to this question. I really appreciate it. I have received some great ideas
and suggestions which I'll take on board.
I have attempted to summarise these comments in the feedback below. I tried
to reduce length of email by sending as word doc but just came back as
rejected! So, sorry for the lengthy email! I hope this text below reflects
the comments that you've passed on to me. The idea that the popularity of
the service spreads through word of mouth certainly came through strongly
but as you can see a number of other trends emerged.
Once again, thanks a lot for your help
best
Steve
--
Steve Parton
Clinical Effectiveness Librarian
tel: 01782 679590 (ext 79590)
GF35
Health Library
Clinical Education Centre
8 people provided feedback either by email or telephone. Among these
respondents, the most effective forms of promotion raised were:
*Customer word of mouth (4 respondents)*
*Email Promotion (3 respondents)*
Within those 3 respondents, approaches were:
Global email to all NHS staff advertising service (2)
Email to all Athens users promoting service (1)
Introductory email to all new staff (1)
Targeting specific groups (e.g. trainee doctors) (1)
*At Information skills sessions (3 respondents)*
Within those 3 respondents, approaches were:
Promote service during library inductions (2)
Promote service during additional training session (1)
*During liaison work – Generating searches whilst out in clinical setting.
(3 respondents)*
Within those 3 respondents, approaches were:
Through attending ward rounds x1
Through departmental meetingsx2
Library road shows x1
Some respondents stressed the wider *marketing* of the literature service
to NHS staff, moving beyond just the promotional aspects.
*Ensuring a good quality “product” (3)*
Ensuring a good quality service/end product is delivered e.g. <40 search
results, inclusion of full text articles, speedy response etc (2)
Monitor any feedback from respondents to service (1)
*Market segmentation (x3)*
Targeting specific groups and “selling” benefits of service (e.g. F2s,
registrars), athens users x3
*Rebranding of literature search service- with a re-launch of service and
name x1*
In addition to points within these particular themes, some additional
points/suggestions were raised:
Producing a promotional flyer about service x1
Advertise service on Library’s internet and/or intranet pagesx2
Include links to information about service on library guides x1
Include a sentence at end of search results about acknowledging Library in
any publicationsx1
Include article on the service in Trust’s newsletter x1
One respondent stressed the importance of a change in mind-set among some
health librarians: “getting out and about”, leaving the library building
and fielding queries from your users out in the clinical setting (e.g.
during ward rounds). The popularity of their literature search service and
number of library queries fielded had massively increased as a result.
