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(1) Statistician in Analytic Digital Commerce

http://www.summit.co.uk/careers/statistician-in-analytic-digital-commerce/

Summit Media is a highly successful business started twelve years ago, 
its focus has always been on developing its workforce and giving 
opportunities for individuals to succeed.  It currently works delivering 
both eCommerce and online marketing for a large number of national and 
international clients, including Argos.
As one example, suppose you want to buy a laptop. What you might do is 
go to a search engine such as Google or Bing and type laptop (known as 
the keyword) in the search field. If you are using Google, what you may 
see are some sponsored links (adverts), as well as the results of 
natural search offered by Google's search algorithm. The sponsored links 
appear because the keyword you typed is a keyword that a company has 
paid Google to display whenever someone searches for it. Sometimes there 
is a list of sponsoring companies on the right-hand-side of the screen, 
depending on which search engine you use. Although this is a rather a 
simplification, broadly what happens is that if you then click on the 
advert, the sponsoring company will pay Google - or the search engine 
you used - a small amount. This is called pay per click (PPC). The 
browsing and purchasing history of potential customers results in an 
enormous volume of data. For example, for every keyword for a given 
sponsor, there may be a daily summary which reports the total number of 
adverts shown, the resulting number of visits, the total amount paid by 
the sponsoring company for the clicks, the total sales revenue generated 
by the clicks, and so forth. One of Summit Media's tasks is to maximise 
the flow of traffic to a client, and we do this by managing the keywords 
and prices paid per click using our expertise. This expertise is based 
on models constructed by our statisticians and our industry knowledge.
This is an exciting opportunity in an area which is dynamic and with 
high value and considerable potential, and will suit someone wishing to 
make a career in statistics in a vibrant company with UK-leading 
prospects in statistical management of digital commerce.
We are looking for a talented statistician who will assist with the 
construction and exploitation of statistical models relating to Summit’s 
eCommerce management. You will be conversant with R programmes and use 
this knowledge to investigate factors that are likely to affect our 
management of digital commerce.
This is an exciting opportunity in an area which is dynamic, has high 
value and considerable potential.  The role will suit someone wishing to 
further a career in statistics in a vibrant company with UK-leading 
prospects in statistical management of digital commerce. You will join a 
current Insight team comprising three statisticians, (at PhD or MSc 
levels) and will collaborate with other staff in client facing roles. We 
also have a strong link with Durham University who provide expert advice 
and advanced technical input from a senior statistician.

The Role

•	Familiarisation with Summit, its existing statistical models, 
understanding the management and analysis of internet sales data
•	Helping to identify commercial opportunities through analysis and 
exploitation of data
•	Analyse existing data and investigate factors likely to affect the 
management of digital commerce. Develop statistical models for relevant 
factors
•	Analysis of customer behaviour to identify factors relevant to 
purchasing behaviour
•	Test statistical models for applicability to new scenarios.
•	Design of live interventions to test hypotheses
•	Train non-statistical staff at Summit to use methodology created by 
the statistics team. Help prepare user interfaces for the tools useable 
by Summit staff
•	Help/advise on technical sales material for use with potential 
customers of the statistical methodology
•	Document techniques and procedures for use within the company

The Person

•	Excellent communication and interpersonal skills
•	Highly motivated
•	Well organised
•	Analytical mind
•	Attention to detail
•	Able to work to tight deadlines

Qualifications/Knowledge/Experience

Salary will depend on experience and qualifications. We are happy to 
consider MSc- and PhD-level applicants. As such, salary will be 
commensurate and we will expect you to hit the ground running. If you 
are currently or recently graduating with a first degree, in-house 
training and support will be provided and we will give you more time to 
adapt to the demands of the position.

•	Degree in Statistics or Maths with a high proportion of statistics 
modules (minimum 2:1)
•	Postgraduate statistics qualification desirable
•	Microsoft Office/Excel
•	Familiarity with internet applications
•	R programming skills
•	Experience of statistical modelling and programming using a package 
such as R
•	Training in probability theory
•	Exposure to regression methods
•	Retail/online experience (theoretical/practical) is desirable

Salary from £22k (dependent on experience)

Location: Company premises are at Summit Media Ltd, Albion Mills, Albion 
Lane, Willerby, Hull, HU10 6DN
--------------------------------------------------------------

(2)Data Analyst

Summit Media is a highly successful business started twelve years ago, 
its focus has always been on developing its workforce and giving 
opportunities for individuals to succeed.  It currently works delivering 
both eCommerce and online marketing for a large number of national and 
international clients, including Argos.
As one example, suppose you want to buy a laptop. What you might do is 
go to a search engine such as Google or Bing and type laptop (known as 
the keyword) in the search field. If you are using Google, what you may 
see are some sponsored links (adverts), as well as the results of 
natural search offered by Google's search algorithm. The sponsored links 
appear because the keyword you typed is a keyword that a company has 
paid Google to display whenever someone searches for it. Sometimes there 
is a list of sponsoring companies on the right-hand-side of the screen, 
depending on which search engine you use. Although this is a rather a 
simplification, broadly what happens is that if you then click on the 
advert, the sponsoring company will pay Google - or the search engine 
you used - a small amount. This is called pay per click (PPC). The 
browsing and purchasing history of potential customers results in an 
enormous volume of data. For example, for every keyword for a given 
sponsor, there may be a daily summary which reports the total number of 
adverts shown, the resulting number of visits, the total amount paid by 
the sponsoring company for the clicks, the total sales revenue generated 
by the clicks, and so forth. One of Summit Media's tasks is to maximise 
the flow of traffic to a client, and we do this by managing the keywords 
and prices paid per click using our expertise. This expertise is based 
on models constructed by our statisticians and our industry knowledge.
This is an exciting opportunity in an area which is dynamic and with 
high value and considerable potential, and will suit someone wishing to 
make a career in statistics in a vibrant company with UK-leading 
prospects in statistical management of digital commerce.
We are looking for a Data Analyst who will analyse and interrogate 
client data to understand customer behaviour and the impact this has on 
strategic decisions for our clients. This role will suit someone wishing 
to pursue a career in statistics, analytics and market research, in a 
vibrant company with UK-leading prospects in statistical management of 
digital commerce.
This is an exciting opportunity in an area which is dynamic and with 
high value and considerable potential. You will be working closely with 
the Insight team comprising five statisticians, (3 at PhD level), and 
will also collaborate with other staff in client facing roles. We also 
have a strong link with Durham University who provide expert advice and 
advanced

The Role

•	To interrogate data by helping with analytical projects that involve 
large and complex data sets
•	Helping to identify commercial opportunities through analysis and 
exploitation of data
•	To assist in the delivery of forecaster, a cross channel marketing 
tool developed by the Summit Insight team
•	To work with appropriate teams to develop actionable insights, ensure 
smooth communication and effective outputs from projects
•	Ensure insight from projects is proactively shared with others internally
•	Train internal staff and clients to use reporting systems/templates
•	To build effective relationships with members of the Insights and 
Client Management team

The Person

•	Excellent communication and interpersonal skills (actively listens and 
adapts communication style to the audience)
•	Proactive approach to work and learning
•	Numerate, with very strong analytical and IT skills
•	Analytical mind
•	Process orientated
•	Attention to detail
•	Creative problem-solver
•	Strong written, verbal and presentation skills
•	Supportive and approachable, responding flexibly to new challenges

Qualifications/Knowledge/Experience

•	Degree in Statistics or Maths with a high proportion of statistics 
modules
•	Microsoft Office/Excel and developing and querying databases
•	Project management skills
•	Equivalent to one year’s experience in a data analysis role is desirable
•	Retail/online experience (theoretical/practical) is desirable
•	Experience of statistical modelling and programming using a package 
such as R desirable
Salary from £18k - £25k

Location: Company premises are at Summit Media Ltd, Albion Mills, Albion 
Lane, Willerby, Hull, HU10 6DN
-------------------------------------------------------------


-- 
Prof David Wooff D.Sc. C.Stat C.Sci FIMA FSS FHEA
Mathematical Sciences and Statistics and Mathematics Consultancy Unit,
Durham University, Science Labs, Stockton Road, Durham, DH1 3LE, UK.
email: [log in to unmask], Tel: 0191 334 3121, Fax: 0191 334 3051.
Web: http://maths.dur.ac.uk/stats/people/daw/daw.html

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