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Dear Colleagues, We are delighted to launch the first edition of the Journal of Promotional Communication, established in 2013 to publish original research produced by undergraduate and postgraduate students exploring subjects relevant to the scholarship and practice of Promotional Communication. The Journal of Promotional Communication is an open-access; peer-reviewed, online journal edited by Corporate and Marketing Communications (CMC) academic group in the Media School at Bournemouth University. More details about the journal can be found on the journal website: http://promotionalcommunications.org/index.php/pc/index We invite you to read the six papers selected for publication in the inaugural issue after a rigorous review process, and share them with your students, academic colleagues and practitioner contacts. http://promotionalcommunications.org/index.php/pc/issue/view/3 Manuscripts published in Volume 1, Issue 1 broadly speak to the theme of ‘People and Promotional Communication’, and include an exciting mix of methodological and conceptual approaches, which bring to the fore the humanness and everydayness in the production and consumption of promotional communications. Our aim with the Journal of Promotional Communication is to provide a platform for students to publish work that demonstrates a critical understanding of their subject, whilst being creative, imaginative and interesting to read for academic and practitioner audiences alike. We are looking for work which has the potential to challenge existing ideas and practices and seeks to inspire new ways of understanding and practising promotional communications. The Journal of Promotional Communications is published two times per year (April, October) and the call is now open for papers for the next issue – deadline Friday March 7th, 2014. Submissions should be made online via http://promotionalcommunications.org/index.php/pc/about/submissions, where full ‘Author Instructions’ can also be found. If you have recently supervised work that you think should be considered for publication in the journal, then please encourage your students (UG, PG or PhD) to submit a manuscript for review. Diverse perspectives and approaches to the study of promotional communication are welcomed from students studying a variety of academic disciplines. Papers published in the Journal of Promotional Communication will draw on a variety of disciplinary areas covering, but not exclusive to, Marketing, Advertising and PR theory as well as Consumer Culture and Behaviour, Political Communications, Media Studies, Sociology, Cultural Studies and Management. We look forward to receiving submissions. The editorial team Dr Janice Denegri-Knott Dr Carrie Hodges Dr Daniel Jackson Dr Richard Scullion Dr. Dan Jackson Senior Lecturer in Media and Communications Deputy Programme Co-ordinator: BA Public Relations and BA Politics and Media The Media School Bournemouth University W410 Weymouth House Talbot Campus 01202 961297 [log in to unmask]<mailto:[log in to unmask]> @dan_jackson9 New book: The Media, Political Participation and Empowerment http://www.routledge.com/books/details/9780415633499/ Staff profile: http://staffprofiles.bournemouth.ac.uk/display/jacksond Convenor: PSA Media and Politics Group http://www.psa.ac.uk/psa-communities/specialist-groups/media-and-politics PSA Media and Politics Group Annual Conference http://microsites.bournemouth.ac.uk/media-politics-2013/ BU is a Disability Two Ticks Employer and has signed up to the Mindful Employer charter. 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