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Surely the wealthy older market is already securely captured then?!


On 14 October 2013 14:41, Barry Creasy <[log in to unmask]> wrote:

> ** ** ** **
>
> Could I just add a plea for this?****
>
> ** **
>
> The cultural sector is forever banging on about young people, and yet, as
> the National Trust, and, indeed, many concert halls, have shown, attendance
> by older people at cultural events, and of cultural sites is massive. It
> could be argued that they are a key audience to capture. They have plenty
> of disposable income, they have time, and they have interest. We are also
> an aging population  -  there will never be a shortage of older people. And
> you know what? All those young people get old. It’s a renewable resource.*
> ***
>
> ** **
>
> I’d argue that this group, almost more than any other, is a group to
> target for cultural activities.****
>
> ** **
>  ------------------------------
>
> *From:* List for discussion of issues in museum education in the UK.
> [mailto:[log in to unmask]] *On Behalf Of *John McMahon
> *Sent:* 14 October 2013 13:58
> *To:* [log in to unmask]
> *Subject:* Re: Museums and older people panels****
>
> ** **
>
> This is a great question, Dan! A couple of months back, I saw a really
> interesting video project done by the Museum of London, around an on-going
> project capturing memories of the old docklands/poplar region from senior
> tenants of a local housing association. (Kirsty Marsh and Halima Khanom may
> be able to provide further details – hope you don’t mind me cc’ing you
> here, guys!)****
>
> ** **
>
> There’s a seam of engagement of older communities running through next
> month’s Museums Association conference, too. ****
>
> ** **
>
> I reckon FWW funding could provide an excellent spur for reminiscence
> groups that could crystallise into on-going user panels? ****
>
> ** **
>
> There’s probably a lot of scope for work around mutually reinforcing
> inter-generational work, too (ie constructing overlaps between youth panels
> and parallel groups for older visitors). ****
>
> ** **
>
> Intrigued to see how this discussion develops! ****
>
> ** **
>
> John****
>
> ** **
>
> ** **
>
> *From:* List for discussion of issues in museum education in the UK.
> [mailto:[log in to unmask]] *On Behalf Of *Dan Ellitts
> *Sent:* 14 October 2013 08:03
> *To:* [log in to unmask]
> *Subject:* Museums and older people panels****
>
> ** **
>
> We hear lots about museums using panels of young people, but does anyone
> use older people panels to reach out to their audiences? I’d also be really
> interested in hearing about any examples of good practice in terms of
> engaging older people in museums, particularly grandparents as part of the
> family unit.****
>
> ** **
>
> Dan Ellitts****
>
> Kids in Museums – Workshop Manager****
>
> ** **
>
> Book Now! *Kids in Museums Workshops*****
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> *Teen Workshop*, Thursday 20th February 2014, Shakespeare's Globe
> Theatre, ****London********
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> www.kidsinmuseums.org.uk/workshops****
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