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Hi Anita,
I don't have any written guidance but I would suggest taking a look at 
other library services and how they are using social media. Here are a few 
that I think do it well:

Manchester Library Facebook  https://www.facebook.com/manchesterlibraries 
<< that's us!
Topeka and Shawnee https://www.facebook.com/TopekaLibrary?fref=ts
Sandwell Libraries 
https://www.facebook.com/SandwellLibraries?hc_location=stream
Orkney Library (The gold standard of library Twitter accounts!): 
http://www.twitter.com/orkneylibrary Facebook 
https://www.facebook.com/orkneylibraryandarchive?fref=ts
Edinburgh Libraries https://twitter.com/TalesOfOneCity
Coventry City Council's Facebook page is really impressive in terms of 
user engagement

I also find  www.comms2point0.co.uk a really useful resource for social 
media advice and guidance when working in a local authority.

Your content needs too catch the attention of your audience so it can be 
shared - if it's not being liked or retweeted or shared, it's likely it's 
not being seen. In Manchester we post about library events, Manchester 
news and external links related to books, local history, archives, 
reading, libraries, Manchester history. We don't just post about the 
library. On Facebook we use a lot of visual content as images and videos 
tend to be shared more than plain links.

We post once a day on Facebook and I try to post about three times a day 
on Twitter plus we answer customer enquiries and comments via Twitter and 
Facebook. We also post to Google+ and we blog once or twice a week. 
Posting out of office hours is worth doing too - so posting on a Saturday 
morning on Sunday evening can get your content more visibility. We use 
Hootsuite to schedule posts on Twitter and G+ but I post directly to 
Facebook as content posted through third party software isn't as visible 
as content posted directly to the sites.

Looking at our Facebook insights the top 5 most popular posts this month 
were: 

Internet meme 'Batman Returns (his librarybooks)' with 46 likes and 19 
shares. 
Bookshelfie Tumblr - link + photo
Graphic novel short story competiton - link + poster
Archives+ old wartime resipe book - photo, link to Flickr
How to join the library - text and link to library blog

I find content through Feedly, Twitter, pinboard.in and I recycle local 
news and press releases, event notices and regularly link to the library 
online reference resources and ebook download service.

Hope that's useful.

Sue Lawson
Manchester Libraries, Information and Archives
Manchester City Council
Floor 1 Town Hall Extension
Albert Square
Po Box 532
M60 2LA
0161 234 1938
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Anita Timperon <[log in to unmask]> 
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27/08/2013 12:14
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Guidance For Staff - Posting on Social Media






Dear All,

Does anyone have written guidance they could share with us on posting to 
social media?

We are looking for guidance that assists staff in deciding on the 
appropriateness of content, in terms of news worthiness, frequency of 
posts etc.  Something that covers practical issues rather than a social 
media policy.

Kind regards

Anita

Anita Timperon
Customer Services Officer | Cumbria County Council |
Carlisle Library | 11 Globe Lane | Carlisle | Cumbria l CA3 8NX

t: 01228 227328 

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