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We are delighted to announce details of the forthcoming exhibition and
one-day conference:
'Visualising atmospheres: digital placemaking in the 21st century'
The Building Centre, Store Street, London WC1E 7BT, August 19th - 31st 2013.
For further information and images please contact: [log in to unmask]
<mailto:[log in to unmask]> , tel: 020-7916 0957
Please register to attend the conference at www.goo.gl/QCpCC
<http://www.goo.gl/QCpCC>
 
In the so-called 'experience economy', architecture and urban design have
become vital to place-making and urban branding strategies as cities
re-invent themselves on a global stage. Digital visualisations of buildings
and places are crucial tools for imaginig and designing new urban
developments, as well as for projecting what they will feel like. They have
become an ubiquitous part of the urban visual landscape, and now constitute
the main platform for interaction and communication between architects,
developers, planners, and the public.

This exhibition takes a closer look at digital visualisations. It explores
what lies behind the glossy surface of the images we see, and how they are
changing the way in which architects work. Focusing on a large-scale urban
transformation in Doha, Qatar, designed by British and US architects, the
exhibition explores the complex processes of digital image production. It
examines how these images circulate between architects, visualisers and
their client; it explores the impact they have on design development; and it
interrogates their attempt to shape how people will experience urban spaces
in the future across the globe.

A conference open to all will be held at the Building Centre on 31st August
from 10.00 - 17.00, bringing together a range of design professionals and
urban academics to discuss these issues. Places are free but please register
to attend at www.goo.gl/QCpCC <http://www.goo.gl/QCpCC> .
 

'Visualising atmospheres' is curated by Monica Degen, Clare Melhuish and
Gillian Rose. It is based on the ESRC research project 'Architectural
atmospheres: the impact of digital visualising technologies on contemporary
architectural practice' (RES-062-23-3305), at The Open University and Brunel
University.
Exhibition design: Studio DA; graphic design: BCMH
Photo: C.Melhuish 2012, courtesy Msheireb Properties
 

Dr Clare Melhuish
Research Associate
'Architectural atmospheres: the impact of digital visualisation technologies
on contemporary architectural practice'
Open University (Geography) and Brunel University (Sociology)
http://www8.open.ac.uk/researchcentres/osrc/research/projects/architectural-
atmospheres 
<http://www8.open.ac.uk/researchcentres/osrc/research/projects/architectural
-atmospheres> 
ESRC-funded project 2011-2013 (Grant No. RES-062-23-3305)


Caribbean Urban Aesthetics

www.open.ac.uk/blogs/CUA <http://www.open.ac.uk/blogs/CUA>

-- The Open University is incorporated by Royal Charter (RC 000391), an
exempt charity in England & Wales and a charity registered in Scotland (SC
038302).



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