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"Scientists are out under huge pressure to publish, and research councils tell us we must have 'impact' too. Competition for grants is intense, and some places fire you if you don't get enough. University press offices are more concerned with PR than truth. These pressures are a direct pressure to exaggerate the importance of your work. Occasionally the result is outright fraud. This is self-inflicted madness." http://www.guardian.co.uk/science/2013/jun/02/medical-cure-health-quackery-david-colquhoun especially if you have an interest in medical research Dr Kelvin Mason Cardiff School of Planning and Geography Cardiff University Glamorgan Building King Edward VII Avenue Cardiff CF10 3WA Wales, UK Tel/ffon +44(0)20 2087 4850 Mob 07817 596 285 http://www.cardiff.ac.uk/cplan Ysgol Cynllunio a Daearyddiaeth Caerdydd Prifysgol Caerdydd Adeilad Morgannwg Rhodfa Brenin Edward VII Caerdydd CF10 3WA Cymru, Y Deyrnas Gyfunol (E)veryone - parents, students, clients, patients, taxpayers, citizens - is expected to think of themselves as consumers of 'products' that will being them individual economic advantage, rather than as social beings satisfying a human need, producing something of use or participating in an experience of learning from which others as well as themselves may benefit (Hall, Massey & Rustin, 2013)