"Cilip has around 14000 members" - that is quite shocking. It means that the LA/Cilip has lost 44% of its members since 1997.
Cilip membership:
2013 = around 14000
2012 = ?
2011 = 16014
2010 = 17303
2009 = 17634
2008 = 18490
2007 = 19206
LA membership:
1997 = more than 25000
I asked Phil Bradley in my earlier post to look at the membership figures, and answer this question - "Is there any evidence that this endless decline is due to branding concerns, rather than advocacy and representation failure and an inappropriate fee structure – giving too little for too much?"
He did not reply. Does his silence tell us that Cilip is not interested in these issues, just in a superficial PR exercise that will achieve nothing and cost a great deal more in time, energy, and money, than the £35000 that is due to be wasted on consultants? I suspect that it does.
How many librarians say to themselves, when considering joining Cilip or renewing their membership, "Yes, it's a great organisation, always there for me, fighting for me in the media, tackling politicians who attack my profession and cut my service, and challenging the quangocrats who give them the advice they want to hear. I know if I have a problem at work, Cilip will back me up with strong representation and sound advice. The fees are good value, I'm happy to pay proportionately much more than the highest earners because Cilip does so much for me. They have a great little specialist library and information service. If only they had a better brand and a name whose initials formed an actual word!"
Rather less than 14000, I fear.
Cheers, Aran.