1. Green OA universally mandated by institutions and funders.
2. Universal Green OA.
3. Institutional cancellation pressure.
4. Publishers cut costs, downsize, phase out obsolete products and services like print and PDF, offload access provision and archiving on OA IRs, convert to Fair-Gold OA.
5. Journal titles from publishers not willing to continue on this lower Fair-Gold scale migrate to Fair-Gold publishers who are willing.
Harnad, Stevan (2013) The Postgutenberg Open Access Journal (revised). In, Cope, B and Phillips, A (eds.) The Future of the Academic Journal (2nd edition). 2nd edition of book Chandos. http://eprints.soton.ac.uk/353991/
Yes, but that's the institution's sustainability (budgetary) problem -- not the same as the publisher's subscription sustainability problem.
Universal Green will fix that...
a. The VoR will remain the publisher-tagged version, now (paid by subscriptions) as well as post-Green (paid by Fair-Gold).
b. Pagination (forgive me, is an utterly, utterly trivial
non-problem)
c. Double-ditto for indexing.
That's a guess.
The must-have journals, the core of the serials crisis, are not a whit cheaper, today, nor less must-have, just because there are also Fools-Gold journals available to authors who would rather (or are pushed by their Finchy funders's preferences to) pay extra money for OA instead of just providing it for free, as Green OA.
Institutions' serials needs and expenditures on subscriptions have not gone down as a result of Fools Gold. The Fools Gold payments are over and above the subscription payments.
Double-dipping refers only to hybrid Fools-Gold (subscriptions + Fools-Gold). I doubt there's much uptake yet, but it's certainly not true that it's not worth "considering": It's worth very closely monitoring.
I think you are very mistaken!
The hybrid-Gold publisher sets the price per article for their hybrid-Gold APC articles, and you can be sure they set APCs to ensure that their total revenue does not shrink. Unless they keep adjusting either the subscription price or the APC to keep the Fools Gold APC from increasing their revenue, they are double-dipping (since the APCs are over and above the subscription income, which is uncancelled and uncancellable -- until we have universal Green OA).
If there were 100% Gold OA -- whether Fools Gold or Fair Gold -- I would not be bothering with any of this, because my goal, as a researcher, is to solve the research accessibility problem (which OA solves), not to solve the journal affordability problem (which Green OA would solve).
But we do not have 100% Gold OA today. We just have about 10-20% Fools-Gold OA, over-priced, double-paid, and -- if hybrid -- also double-dipped.
And we need 100% OA.
And the way to get that is to mandate Green OA.
Let researchers, their institutions and their funders take care of OA, by mandating Green OA, and the publishers' practices and business models will take care of themselves, adapting to the new PostGutenberg niche for peer-reviewed journal publishing in the online era.
Vide supra: Some titles will downsize and convert. Others will migrate to Fair-Gold publishers. Some titles will die (it happens all the time).
I think we should stop speculating about future business models and first do the obvious, optimal and inevitable: mandate universal Green.
Then go back to speculating, if you like.
It is definitely a possibility (though I think an unlikely one) that universal mandatory Green OA will only solve the research accessibility problem, but not the journal affordability problem:
So what?
Researchers (and the tax-paying public) will have 100% OA.
And if institutions continue to sustain subscriptions, that will become a matter of choice, thanks to Green OA, and no longer the life-or-death matter it is now, with the research not accessible to users any other way.
(Think about it.)
Agreed. The only certainties are (1) mathematical proof (and there's none of that here) or (2) empirical facts that have already happened.
So let's stop speculating and make universal Green OA happen. It's fully accessible, and already long overdue...
PS My pejorative term "Fools-Gold" obviously only refers to paid-Gold, not to that vast-majority of Gold OA journals that do not charge APCs at all, but subsist instead on subscriptions or subsidy. Alas those free-Gold journals are not among the must-have journals that this is all about. (Keep that in mind too.)