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R software can give you a competitive advantage in your ability to perform PLS path modeling, even if your PLS application of choice is a non-R application. We post about 70 minutes of video, the PLS model files, and extended R scripts demonstrating our point here: http://sem-n-r.wistia.com/projects/h6wzrc4h0s If you are a PLS-path-modeler or a SEM-software user, you might find this material to be useful, because of what it offers: the possibility of endless, useful, no-cost extensions to your PLS path modeling activities, supported by a worldwide community of like-minded analysts. Geoff Hubona