 |
 |
I would define DH as an artist who has moved into art direction which is quite a traditional practice or commercial artist through commercial practices. Kind regards, Mike Wheaton Manager for Higher Education Newcastle College School of Creative Industries From: Dance in higher education. [mailto:[log in to unmask]] On Behalf Of Julia Gleich Sent: 07 May 2013 16:36 To: [log in to unmask] Subject: Re: Starting a small discussion…. Paul, thank you for the paragraphs on commercial vs. fine art. Considering that information, it is indeed odd that in dance we should have a "style" that is commercial. Also if I am commissioned by the Royal Ballet, am I a commercial choreographer? Finally, how would we define Jeff Koons' or Damien Hirst's work? On a practical note, I find that students seem to have a narrow view of commercial dance, think music video. There is a philosophical divide that I notice in my choreography classes not only in output, but also in processes. We do our best to consider these issues in class. Best, Julia Head of Choreography, London Studio Centre Sent from my iPhone On 7 May 2013, at 16:09, Paul Kleiman <[log in to unmask]<mailto:[log in to unmask]>> wrote: Also (mainly) from the outside looking in...but also intrigued... stumbled across this in relation to Commercial Art vs. Fine Art, and wondered if there was an equivalence? What is the Difference Between Commercial Art and Fine Art? Commercial Art Commercial art is created on-demand for a company or other enterprise and is usually intended for mass exposure and distribution. The creative artist in the commercial environment is a hired hand, subject to the constraints and preferences of the employer and/or client, and often not credited for the work. The purpose behind commercial creativity is communication. Whether visually conveying the virtues of a particular product or service, creating an eye-catching corporate logo to communicating the proper way to perform a task, a commercial artist is essentially organizing information into a visually effective presentation. If the work fulfills the requirements of the assignment, the artist is guaranteed a “sale” in the form of a fee, commission or a regular salary. Many of today’s versatile fine artists also take on commercial assignments to dip into a more dependable income stream, often publishing their commercial efforts under a pseudonym. Fine Art Fine art is often defined as a creation intended primarily for aesthetic purposes and mainly evaluated according to standards of beauty and meaningfulness. While the driving force behind most commercial efforts is communication, here the motivation is more often an expression of deeper meaning though the eyes of the artist. The artist normally works for himself/herself and is both the initiator and final judge of the work. Decisions about the direction and genre of a piece are his or her’s to make. While commercial value is related to considerations such as effective communication of a product or service, fine artwork in the marketplace is purely selling itself. Many make a living doing so and build a patron base, but in most cases ultimate financial compensation is not guaranteed. However, the dividends of creative freedom and expression are often substantial. Best wishes Paul Dr. Paul Kleiman HEA UK Discipline Lead for Dance, Drama and Music On 7 May 2013, at 16:00, "Wheaton, Mike" <[log in to unmask]<mailto:[log in to unmask]>> wrote: Dear all, though not my profession I agree with Lise. We don’t tend to overly use the word 'commercial' or if we do it is usually contextualised into a form of sustainable practice that individual student's pursue either as a career path or employment opportunity. Certainly at level 6 students develop more specific skills to help them engage with employers usually for the outlets Lise describes or through self-employment. The contextualisation becomes even more important with the reduction and changes in funding and/or employment opportunities. Kind regards, Mike Wheaton Manager for Higher Education School of Creative Industries Newcastle College -----Original Message----- From: Dance in higher education. [mailto:[log in to unmask]] On Behalf Of Lise Uytterhoeven Sent: 07 May 2013 15:13 To: [log in to unmask]<mailto:[log in to unmask]> Subject: Re: Starting a small discussion…. Hi Lotti, To me, it seems that the commercial mainly lies in the context: music videos, dance in fashion shows, dance in TV adverts, backing dancers on TV, promo teams, etc. Here, the values usually associated with dance are mobilised to help sell products. At London Studio Centre many of our students have an interest in performing in these commercial contexts, and many of our graduates do perform/choreograph this kind of work. We don't, however, teach any dance under the banner of "commercial style". We have Street Dance, Music Theatre Jazz, Lyrical Jazz, Isolation Technique, Tap etc. I'm guessing that context and style are beginning to be conflated though. I too would be interested in hearing more about this from other colleagues. Best wishes, Lise Lise Uytterhoeven Lecturer London Studio Centre artsdepot 5 Nether Street Tally Ho Corner North Finchley London N12 0GA Follow me on Twitter -----Original Message----- From: Dance in higher education. [mailto:[log in to unmask]] On Behalf Of Charlotte Nichol Sent: 04 May 2013 00:45 To: [log in to unmask]<mailto:[log in to unmask]> Subject: Starting a small discussion…. Hi everyone, I have been in conversation recently about dance and the notion of the term 'commercial'. I was really interested in anyone's thoughts about what this means at present? What is 'commercial dance', can it be defined - defined by style, context, popularity? What are the political implications of the term 'commercial'? This may seem odd to discuss - but I am keen to find out if this truly has anything to do with the more pressing term of employability? I really do have a very genuine interest in this in terms of learning and teaching - so if anyone would like to chip in - I would really like it. Thank you Best wishes Lotti This message may contain confidential information and is intended only for the individual(s) named. If you are not the named addressee you should not disseminate, distribute, print or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. E-mail transmission cannot be guaranteed to be secure or error-free as information could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain viruses. The sender therefore does not accept liability for any errors or omissions in the contents of this message, which arise as a result of e-mail transmission. Please note that any views or opinions presented in this email are solely those of the author and do not necessarily represent those of NCG. Finally, the recipient should check this email and any attachments for the presence of viruses. Although this email and its attachments are believed to be free of any virus or other defects which might affect any computer or IT system into which they are received, no responsibility is accepted by NCG or any of its associated companies for any loss or damage arising in any way from the receipt or use thereof. NCG is the trading name of Newcastle College Corporation incorporated under the Further and Higher Education Act for the provision of education to students, whose trading divisions are Newcastle College and West Lancashire College and whose registered office is at Rye Hill House, Scotswood Road, Newcastle Upon Tyne, NE4 7SA. NCG works nationally to meet diverse education and training needs in partnership with its subsidiary companies: The Intraining Group Limited is a private limited company registered in England and Wales with registration number 6540854 whose registered office is at Rye Hill House, Scotswood Road, Newcastle upon Tyne, NE4 7SA. Rathbone Training is: a company limited by guarantee with registration number 7830590; a charity registered in England and Wales with registration number 1145138; a charity registered in Scotland with registration number SC042758. The registered office of Rathbone Training is at Rye Hill Campus, Scotswood Road, Newcastle upon Tyne, NE4 7SA This email is confidential and may be privileged. If you are not the intended recipient please accept our apologies. Please do not disclose, copy, or distribute information in this email nor take any action in reliance on its contents: to do so is strictly prohibited and may be unlawful. Please inform us that this message has gone astray before deleting it. Please note that views expressed in this email are those of the author and do not necessarily represent those of the Higher Education Academy. Please note that this e-mail has been created in the knowledge that Internet e-mail is not a secure communications medium. We advise that you understand and observe this lack of security when e-mailing us. Although we have taken steps to ensure this e-mail and attachments are free from any virus, we advise that in keeping with good computing practice the recipient should ensure they are actually virus free. The Higher Education Academy Registered No 4930131 This message may contain confidential information and is intended only for the individual(s) named. If you are not the named addressee you should not disseminate, distribute, print or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. E-mail transmission cannot be guaranteed to be secure or error-free as information could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain viruses. The sender therefore does not accept liability for any errors or omissions in the contents of this message, which arise as a result of e-mail transmission. Please note that any views or opinions presented in this email are solely those of the author and do not necessarily represent those of NCG. Finally, the recipient should check this email and any attachments for the presence of viruses. Although this email and its attachments are believed to be free of any virus or other defects which might affect any computer or IT system into which they are received, no responsibility is accepted by NCG or any of its associated companies for any loss or damage arising in any way from the receipt or use thereof. NCG is the trading name of Newcastle College Corporation incorporated under the Further and Higher Education Act for the provision of education to students, whose trading divisions are Newcastle College and West Lancashire College and whose registered office is at Rye Hill House, Scotswood Road, Newcastle Upon Tyne, NE4 7SA. NCG works nationally to meet diverse education and training needs in partnership with its subsidiary companies: The Intraining Group Limited is a private limited company registered in England and Wales with registration number 6540854 whose registered office is at Rye Hill House, Scotswood Road, Newcastle upon Tyne, NE4 7SA. Rathbone Training is: a company limited by guarantee with registration number 7830590; a charity registered in England and Wales with registration number 1145138; a charity registered in Scotland with registration number SC042758. The registered office of Rathbone Training is at Rye Hill Campus, Scotswood Road, Newcastle upon Tyne, NE4 7SA