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Last year, Newhouse became the first institution to partner with social media management company HootSuite, teaming up to pilot a new social media education and certification service called HootSuite University.
The program, which is also available to businesses and individuals, gives participants access to its HootSuite dashboard, video-based courses, 20 30-minute webinars that offer best practices and tips from industry brands, and, ultimately, a certification after users pass a series of exams. Once they do, they're also added to HootSuite's social media consultant directory.