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I am glad to read Don Norman's extended meditation on this subject. I will also remind the group that Lucy Kimball published "Rethinking Design Thinking," a two-part essay for the peer-review journal Design and Culture (November, 2011 and July, 2012), recently. Both are freely available at the Design Studies Forum website: http://www.designstudiesforum.org/journal-articles/rethinking-design-thinking-part-i-2/ http://www.designstudiesforum.org/journal-articles/rethinking-design-thinking-part-2/ Abstract The term design thinking has gained considerable attention over the past decade in a wide range of organizations and contexts beyond the traditional preoccupations of designers. The main idea is that the ways professional designers problem solve is of value to firms trying to innovate and to societies trying to make change happen. This paper reviews the origins of the term design thinking in research on designers and its adoption by management educators and consultancies within a dynamic, global mediatized economy. Three main accounts are identified: design thinking as a cognitive style, as a general theory of design, and as a resource for organizations. The paper then argues there are several issues that undermine the claims made for design thinking. The first is how many of these accounts rely on a dualism between thinking and knowing, and acting in the world. Second, the idea of a generalized design thinking ignores the diversity of designers' practices and institutions which are historically situated. The third is how design thinking rests on theories of design that privilege the designer as the main agent in designing. Instead the paper proposes that attending to the situated, embodied routines of designers and others offers a useful way to rethink design thinking. Elizabeth Guffey http://openscholar.purchase.edu/eguffey/ ondesign Founding Editor Design and Culture -----Original Message----- From: PhD-Design - This list is for discussion of PhD studies and related research in Design [mailto:[log in to unmask]] On Behalf Of stefanie di russo Sent: Tuesday, March 19, 2013 5:04 AM To: [log in to unmask] Subject: Donald Norman is a Design Thinker Hello friends, Today Donald Norman posted a new article titled, 'Rethinking Design Thinking<http://www.core77.com/blog/columns/rethinking_design_thinking_24579.asp>'. Mr.Norman has flipped from skeptic to supporter and joined the design thinking team. He acknowledges that there is something special about *design * thinking and much of the uniqueness lies in a designers ability to, *ask stupid questions.* Im not sure if this was a cheeky prod, but it works for me and ill happily take it as a compliment. Eager to hear impressions and opinions of the list, as always Kind Regards, -- *Stefanie Di Russo* PhD Student Faculty of Design Swinburne University *twitter:* @stefdirusso <https://twitter.com/#!/stefdirusso> *linkedin: public *profile<http://www.linkedin.com/pub/stefanie-di-russo/35/16/a84> ----------------------------------------------------------------- PhD-Design mailing list <[log in to unmask]> Discussion of PhD studies and related research in Design Subscribe or Unsubscribe at https://www.jiscmail.ac.uk/phd-design ----------------------------------------------------------------- ----------------------------------------------------------------- PhD-Design mailing list <[log in to unmask]> Discussion of PhD studies and related research in Design Subscribe or Unsubscribe at https://www.jiscmail.ac.uk/phd-design -----------------------------------------------------------------