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Digital Culture: Anomalies, Archaeology and Contagion
- a seminar and wine reception at Kings College, London

Wednesday 20th March 2013

Seminar: 4.30-5.30 in K3.11 (K3.11 King’s Building, Third Floor, Room 11).
on the Strand Campus of KCL. Directions here:
http://www.kcl.ac.uk/campuslife/campuses/strand/Strand.aspx

Wine reception: from 5.30-7.00 in the Small Somerset Room (second floor
King’s Building).

In 2009 Parikka and Sampson coedited The Spam Book, a collection of articles
intended to probe the “dark side” of digital culture. The Spam Book addressed
a shift from a digital culture very much defined in terms of the economic
potential of digital objects and tools toward a discourse describing a space
seemingly contaminated by digital waste products, dirt, unwanted, and illicit
objects.

In this seminar and the following wine reception, Parikka and Sampson discuss
emerging ideas and theoretical approaches to digital culture. Parikka’s media
archaeological approach and Sampson’s research on virality provide insights
into worlds of affect, anomaly and the alternative genealogy of which our
network culture emerges. Parikka’s new What is Media Archaeology? pitches
media archaeology as a multidisciplinary 21st century humanities field that
resonates with a range of recent scholarly debates from digital humanities to
software studies and digital forensics. Media archaeological excavations and
discussions on such as Friedrich Kittler offer an alternative insight to the
current digital culture/economy debates in the UK.

Sampson’s approach to digital culture brings together a Deleuzian ontological
worldview with the sociology of Gabriel Tarde. His subsequent theory of
network contagion does not, as such, restrict itself to memes and microbial
contagions derived from biological analogies or medical metaphors. It instead
points toward a theory of assemblages of imitation, viral events, and
affective contagions. For Sampson, contagion is not necessarily a positive or
negative force of encounter; it is how society comes together and relates.
Sampson provides an assemblage theory of digital culture concerned with
relationality and encounter, helping us to understand digital contagion as a
positively sociological event, building from the molecular outward, long
before it becomes biological.

Parikka’s media archaeology and Sampson’s contagion theory both figure the
importance of a materialist approach to the imaginary and the nonconscious as
central to an understanding of digital culture. Hence, the seminar asks the
question: what is the nonconscious of digital culture?

The seminar is followed up by a book launch of Parikka’s What is Media
Archaeology and Sampson’s Virality: Contagion Theory in the Age of Networks.

Both books are available at the event along with wine.

Jussi Parikka: What is Media Archaeology? Polity Press: Cambridge, 2012.

http://www.polity.co.uk/book.asp?ref=9780745650258

Tony D. Sampson: Virality: Contagion Theory in the Age of Networks.
University of Minnesota Press: Minneapolis, 2012.

http://www.upress.umn.edu/book-division/books/virality

Jussi Parikka is Reader in Media & Design at Winchester School of Art, and
author of Digital Contagions (2007) and Insect Media (2010) as well as (co-)
editor several edited collections, including The Spam Book (2009), Media
Archaeology (2011) and Medianatures (2011). He blogs at
htt://jussiparikka.net.

Tony D. Sampson is a London-based academic, writer and Reader in Digital
Culture and Communications at the University of East London. A former
musician, he studied computer technology and cultural theory before receiving
a PhD in sociology from the University of Essex. His research blog is at
http://viralcontagion.wordpress.com/
Directions: To find K3.11 you take stairs up from the Second Floor King’s
Building at the Strand end of King’s Building. You can ask for directions at
the Strand Reception.

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