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Dear Terry and Victor, It seems to me that you're both right. The psychologists, consumer researchers, and others were engaged in research to state the preferred outcome of the most marketable and addictive foods. The chemists and food scientists were designing foods to meet the specifications. Ultimately, both engaged in research and in design. Ken On Sun, 24 Feb 2013 09:51:58 +0800, Terence Love <[log in to unmask]> wrote: >Design practice or design research? > >As I understand it they were conducting research to advise others on how to >produce designs for manufacturing food products rather than creating the >designs? > >Morally, it seems it's an professional concern for both design researchers >and designers? Victor Margolin wrote: ><Victor> A friend of mine from the political science department attended and >he had the NY Times Magazine article on research in the food industry in >hand. During the discussion, he asked whether I thought that what the >chemists were doing was design. I said that it was. They were manipulating >materials to achieve a desired outcome ----------------------------------------------------------------- PhD-Design mailing list <[log in to unmask]> Discussion of PhD studies and related research in Design Subscribe or Unsubscribe at https://www.jiscmail.ac.uk/phd-design -----------------------------------------------------------------