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Dear Victor,

widly unknow is this book:

Soja Stummerer / Martin Hablesleiter
*food design XL
*Wien New York 2010
(ISBN 978-3-211-99230-2, Springer)

which is an excellent contribution to form and function in this field.
Both are architects and designers in Vienna/Austria.

Bernhard____




Victor Margolin wrote:
> A curious coincidence. I gave a lecture on Food Studies and Design Studies at the University of Illinois, Institute for the Humanities several days ago. A friend of mine from the political science department attended and he had the NY Times Magazine article on research in the food industry in hand. During the discussion, he asked whether I thought that what the chemists were doing was design. I said that  it was. They were manipulating materials to achieve a desired outcome. Its an aspect of food design far more insidious than Marti Guixé's sculptural food creations.
> Victor Margolin
> Professor Emeritus of Design History
> Department of Art History
> University of Illinois, Chicago
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> On Feb 22, 2013, at 6:04 PM, PHD-DESIGN automatic digest system wrote:
>
>   
>> There are 2 messages totaling 84 lines in this issue.
>>
>> Topics of the day:
>>
>>  1. Design research and design practice of an immoral variety (2)
>>
>>
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>> Date:    Fri, 22 Feb 2013 13:06:11 +0000
>> From:    Ken Friedman <[log in to unmask]>
>> Subject: Design research and design practice of an immoral variety
>>
>> Friends,
>>
>> The current issue of the New York Times Magazine has a fascinating story on design research and design practice of an immoral variety in the food industry. You can look at this through such lenses as marketing, consumer behavior — it remains the case that this story reports on different kinds of products and services, with an intense focus on innovation and new product development.
>>
>> The result is one form of what Buckminster Fuller described as class-two evolution with massive changes to health over the past half century. This is also why Viktor Papanek described design as a dangerous profession.
>>
>> While one cannot blame designers for this in a general sense, this demonstrates the power that design exerts — expecially the power of sophisticated, research-based design applied to questionable goals.
>>
>> Go to URL:
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>> http://www.nytimes.com/2013/02/24/magazine/the-extraordinary-science-of-junk-food.html?emc=eta1
>>
>> Or, copy and paste this URL into your browser:
>>
>> http://nyti.ms/W3nF3E
>>
>> Yours,
>>
>> Ken
>>
>> Ken Friedman, PhD, DSc (hc), FDRS | University Distinguished Professor | Swinburne University of Technology | Melbourne, Australia | [log in to unmask] | Mobile +61 404 830 462 | Home Page http://www.swinburne.edu.au/design/people/Professor-Ken-Friedman-ID22.html<http://www.swinburne.edu.au/design>
>>
>> Guest Professor | College of Design and Innovation | Tongji University | Shanghai, China
>>
>>
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>> ------------------------------
>>
>> Date:    Fri, 22 Feb 2013 16:18:59 +0000
>> From:    Eduardo Corte-Real <[log in to unmask]>
>> Subject: Re: Design research and design practice of an immoral variety
>>
>> Hi Ken,
>>
>> Lean Battista Alberti, that we should address as Our Dear Forefather, 
>> wrote in his treatise De Re Aedificatoria that architects should choose 
>> very carefully their patrons...
>> Best,
>> Eduardo
>>
>> -- 
>> Eduardo Côrte-Real
>> Prof. Doctor
>> IADE, Lisboa
>>
>>
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>> ------------------------------
>>
>> End of PHD-DESIGN Digest - 21 Feb 2013 to 22 Feb 2013 (#2013-56)
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>>
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