Coke Calls a Doc to Put Fizz in Sales, but Is He the Real Thing? - WSJ.com Phil Mooney, Coke's archivist, insists it has the right Doc—culled from a
photo shared by Doc's relatives. "It's pulling at straws,'' says Mr.
Mooney of the claims that Coke has the wrong image, and that the one it
has is of a Confederate general.