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Dear Gemmers, Developing marketing skills is high on the agenda for museums in the age of austerity. To support this learning we have developed over time a range of marketing courses open for new bids. They are all practical sessions which will help develop marketing skills for staff in museums, libraries, archives and the heritage sector. They include: - Strategic Marketing: A practical approach to reaching visitors and users: http://bit.ly/CC_StratMar - which will help you plan to attract more people to use your service again and again - Qualitative Research: Using tools that work: http://bit.ly/CC_QualRes - you'll discover the best techniques for understanding the needs of your visitors - Visitor and user data: How to collect and use it effectively: http://bit.ly/CC_VisitorUserData - you'll learn why visitor research is important, and how to make the most of it - Managing your brand: Ensuring your brand reflects your organisation's & visitors' needs: http://bit.ly/CC_brand will leave you clear about what your organisation is and how to tell everyone else! Bidding now for these or other Creating Capacity sessions will help the courses will run in the new year. Our social enterprise mission is to develop training inspired by you, so do let us know what you'd like to see in 2013. You can post your ideas for new training here: http://bit.ly/CC_Idea All good wishes, Henrietta and Anita Creating Capacity Training inspired by you E: [log in to unmask] T: 07985 659425 www.creatingcapacity.org + + + + + + + + + + + + + + + + + + + + GEM list: Contact the list owner for assistance at [log in to unmask] For information about joining, leaving and suspending mail (eg during a holiday) see the list website at https://www.jiscmail.ac.uk/cgi-bin/webadmin?A0=GEM + + + + + + + + + + + + + + + + + + + +