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We are currently looking at updating the structure of our BDes programme and are considering whether this is an opportunity to move away from traditional discipline silos. One such consideration is to base our programme on an epistemological basis, identifying, if possible, different types of knowledge, or possibly even basing it on human behaviour. Instead of having a traditional structure where at the top are disciplines, i.e. Communication Design, Industrial Design, Fashion Design etc, we could consider an epistemological, bailiwick structure. The bailiwicks could be knowledge based. For example a bailiwick titled 'modality', could cover areas of design relevant to how we make personal meaning and how we experience the world. This could relate to areas such as observational drawing, colour theory, perception, cognition and so forth. A bailiwick (or mode) titled 'strategy' could relate to how we make meaning for others and might be recognised within traditional discipline areas such as graphics, advertising, etc. However, no discipline would have ownership of these knowledge bailiwcks. And that would be one of the key differences. The key purpose to this is to create fluidity between specialisms, break down the bastions of traditional knowledge and to see a greater connectedness between design disciplines. The disciplines themselves can still exist, as they become the means by which knowledge is created; but they become no longer self contained knowledge structures. I would welcome my international colleagues insights, ideas, opinions, examples of future focused design education structures. Regards Mike Dr. MIKE MCAULEY SENIOR LECTURER, SUBJECT DIRECTOR, ILLUSTRATION Institute of Communication Design College of Creative Arts Massey University Museum Building Buckle Street Wellington http://creative.massey.ac.nz<http://creative.massey.ac.nz/> ________________________________ (04) 801 5799 ext 62461 (04 027 357 8799 ----------------------------------------------------------------- PhD-Design mailing list <[log in to unmask]> Discussion of PhD studies and related research in Design Subscribe or Unsubscribe at https://www.jiscmail.ac.uk/phd-design -----------------------------------------------------------------