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Digital Marketing Toolkit: Ned Potter - last chance to book Venue: The Fountains Learning Centre, York St John University YO31 7EX Date: Wednesday, 5 December 2012 ; 09:30 - 16:30 There is still time to get yourself a place on this course. Course Outline: There's an increasing array of emerging technologies which can be used to successfully market your service. Moving beyond the social network basics, this course will look at how to identify which technologies will be useful for marketing your organisation, how to use them effectively, and tips, tricks and general best-practice for marketing online. Topics will include marketing with video, viral marketing, mastering geolocation (such as FourSquare), mobile apps, publishing online, getting the most out of QR Codes, and taking social media marketing to the next level. Who should attend: This course is aimed at anyone already has a grounding in social media, but wants to know how to take it to the next level and make better use of the tools out there. Course Presenter: Ned Potter Ned Potter is an academic librarian at the University of York. He speaks and writes on the subjects of marketing and emerging technologies, and has provided marketing expertise for clients as diverse as Bodleian Libraries and the Latvian Ministry of Culture. He has won various awards including being named as a Library Journal Mover & Shaker in the Marketing category, and he is the author of the Library Marketing Toolkit published by Facet Publishing in 2012. He can be found online at www.librarymarketingtoolkit.com Costs (including lunch and refreshments): UKeiG members £180 + VAT at the current rate; others £220 + VAT at the current rate To register your interest in this meeting, reserve a place, or request further details, please email [log in to unmask] Further details are also available via the UKeiG website at www.ukeig.org.uk -- UKeiG has the CILIP Seal of Recognition, which recognises high standards in the content and relevance of training courses. See http://www.cilip.org.uk/qualificationschartership/seal/ for details UKeiG is a Special Interest Group of CILIP: the Chartered Institute of Library and Information Professionals. 7 Ridgmount Street, London, WC1E 7AE. Registered Charity No. 313014. Visit our web site: http://www.ukeig.org.uk -- Sheila Thomas BA MCLIP MWeldI Weldasearch Manager TWI Ltd, Granta Park, CB21 6AL, UK www.weldasearch.com This e-mail is issued subject to our e-mail disclaimer statement. Please refer to http://www.twi.co.uk/email-disclaimer/