Dear MCG'ers, I thought you might be interested to know that Google has today announced the launch of its new Google Cultural Institute platform, designed to provide cultural institutions with tools to open up collections online to new audiences. The platform launches with online exhibits from 17 cultural heritage institutions around the world. I had the opportunity of doing an email interview with Google Institute Director Steve Crossan this morning, and you can read the short interview and the announcement on our website at http://www.collectionstrust.org.uk/googleinstitute/. The post also contains details of how organisations can register their interest in participating in the new platform. The Collections Trust is going to be working with Steve and the team at the Google Cultural Institute to look at how to ensure that the process of participating is as smooth and risk-free as possible, so we will post further updates on this soon. In the meantime, you can watch Steve Crossan's talk about the Institute at this year's OpenCulture 2012 conference here <http://www.youtube.com/watch?v=-mz4oC-qJQo> . All best, Nick Nick Poole CEO Collections Trust 020 7942 6080 Correspondence: Collections Trust, WC2 09 Natural History Museum, Cromwell Road, London SW7 5BD <http://www.collectionslink.org.uk/jomsocial/register> www.collectionstrust.org.uk <http://www.collectionstrust.org.uk/> www.collectionslink.org.uk <http://www.collectionslink.org.uk/> www.culturegrid.org.uk <http://www.culturegrid.org.uk/> Follow us on Twitter: http://www.twitter.com/collectiontrust <http://www.twitter.com/collectiontrust> Company Registration No: 1300565 Registered Charity No: 273984 Registered Office: Collections Trust, WC209, Natural History Museum, Cromwell Road, London, SW7 5BD **************************************************************** website: http://museumscomputergroup.org.uk/ Twitter: http://www.twitter.com/ukmcg Facebook: http://www.facebook.com/museumscomputergroup [un]subscribe: http://museumscomputergroup.org.uk/email-list/ ****************************************************************