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Highly Interactive, small group tuition. Places still available on this course - click here to book <http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=277> or email [log in to unmask] GETTING THE MOST FROM JOURNAL PUBLICITY, 25TH OCTOBER, LONDON DELEGATE COMMENTS 'Excellent broad coverage with lots of practical detail. Plenty of detail with time for discussion. ' Jason Millar, ICE Publishing 'Very enthusiastic and engaging speakers. I took away some good ideas and it's got me thinking about how I can use publicity (article level) within integrated mix. ' Naomi Blumsom, Sage Publications 'Good exposure to the various marketing channels to promote journals/journal articles. ' Sharmeen Mayet, Wolters Kluwer OVERVIEW Maximising spend and achieving effective marketing requires implementing an integrated strategy that utilises a variety of marketing tactics. Publicity is a key tactic in this arsenal, but to be effective must be considered as a part of the overall plan. Too often publicity is implemented as an isolated tactic that fails to fulfil the overall journal objectives or expectations of the society/author/editor. TUTORS Alexa Dugan, Wiley-Blackwell <http://www.alpsp.org/ebusiness/Meetings/Biography.aspx?PersonID=667&Bio=Tut or> Julia Lampam, John Wiley <http://www.alpsp.org/ebusiness/Meetings/Biography.aspx?PersonID=6937&Bio=Tu tor> & Sons PROGRAMME . How to integrate publicity into your online and print marketing plans . How to spot a paper with publicity potential . How to implement a publicity campaign for a paper including: - Writing an effective press release - Where and when to distribute - How to ensure and measure success . How to manage your expectations and those of your editor/society/author . General product publicity including; - When to use - How to write a release - Who to target . Using other publicity opportunities including; - Working with journalist societies/organisations - Working with media centres - Working with scientific conferences - Working with authors who wish to publicise their paper themselves . Using social media as a publicity tool This course will commence at 09:30 (registration, with tea/coffee, from 09:00) and end at approximately 17:00 LEARNING OBJECTIVES By the end of the course delegates will be able to: Spot press potential, in either the scientific or national media, for product and scientific papers and be equipped to position the product or paper to the media. Learn how to integrate this activity into your traditional journal marketing plans to gain maximum exposure and success At the end of the training course you will have gained experience on how to compile press releases generated through practical workshops and discussions of case studies and how to identify other media/publicity opportunities for your products. WHO SHOULD ATTEND: This course is ideal for marketeers, journals and publishing managers and editors who have had several years experience within a publishing environment and now need to understand how to include publicity in their wider journals strategy. Further Information and to book click here <http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=277> or email [log in to unmask] More 2012 ALPSP courses <http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=276> Citation Analysis for Publishers, London 24th Oct <http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=278> Creating High Impact Marketing, London 7th Nov <http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=279> Acquiring and Selling Publishing Assets, London 14th Nov <http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=280> Fundamentals of eProduction, London, 21st Nov Melissa Marshall, Training & Admin Assistant Association of Learned and Professional Society Publishers Tel: +44 (0) 1892 618219, email: <mailto:[log in to unmask]> [log in to unmask] All ALPSP courses for 2012 can be found at <http://www.alpsp-training.org/> www.alpsp-training.org Follow us on Twitter at @alpsp ALPSP is a Company limited by guarantee and incorporated in England and Wales Registration no: 4081634. Registered Office: 1-3 Ship Street, Shoreham-by-Sea, West Sussex BN43 5DH UK <http://www.alpsp.org/> www.alpsp.org