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Yes, if all publishers (both subscription based and open access publishers) would 
operate a two-stage publication process the whole Green-Gold dichotomy would 
disappear. The first stage is organising the peer review. This is not an easy task and 
it certainly has a price, the submission fee. The second stage is the circulation of 
the peer reviewed article. Authors may choose to have that done via a repository as a 
stand alone article or have it done via a publisher in a branded package. The choice 
is a matter of a balancing price against added value. I see no need to force an author 
either way. Leo.

Op 7-10-2012 14:29, Stevan Harnad schreef:
> On Sun, Oct 7, 2012 at 7:30 AM, Sally Morris <[log in to unmask] 
> <mailto:[log in to unmask]>> wrote:
>
>     Stevan overlooks the difference between 'publishing' an article in a repository
>     and in a journal.   As long as researchers prefer the latter (and there are lots
>     of reasons why they seem to, in addition to peer review) then there will be a
>     demand for journals in which to publish:  selection and collecting together of
>     articles of particular relevance to a given audience, and of a certain range of
>     quality;  'findability';  kudos of the journal's title (and impact factor); 
>     copy-editing; linking;  quality of presentation;  etc etc...
>     And peer review is in any case not a contextless operation.  The selection of
>     articles for publication in journal X is a relative matter; not just 'is the
>     research soundly conducted and honestly reported?' but 'is it of sufficient
>     relevance, interest and value to our readers in particular?'
>
>
> I completely agree with Sally about peer review (it is a decision by qualified 
> specialists about whether a paper meets a journal's established standards for 
> quality /as well as subject matter, /as certified by the journal's title and 
> track-record), and I explicitly say so in the longer commentaries of which I only 
> posted an excerpt.
>
> But that, of course, does not change a thing about the fact that peer review is 
> merely a service, that can be unbundled from the many other products and services 
> with which it is currently co-bundled. It certainly does not imply that in order for 
> referees or editors to make a decision about journal subject matter, there has to 
> exist a set of articles co-bundled in a monthly or quarterly collection, sold 
> together as a product, online or on-paper!
>
> As to the rest of the co-bundled products and services Sally mentions: If she's 
> right, then journals have nothing to fear from Green OA mandates, since those only 
> apply to the author's peer-reviewed, revised, accepted final draft. That's what's 
> self-archived in the author's institutional repository. If all those other products 
> and services are so important, then reaching 100% Green OA globally will not make 
> subscriptions unsustainable, because the need, and hence the market, for all those 
> other co-bundled products and services Sally mentioned will still be there.
>
> The only difference will be that all users -- not just subscribers -- will have 
> access to all peer-reviewed, revised, accepted final drafts. (That's Green OA, and 
> once we are there, I can stop wasting my time and energy trying to get us there, as 
> I have been doing for nearly 20 years now!)
>
> But then can I ask Sally, please, to call off her fellow publishers who have been 
> relentlessly (and successfully) lobbying BIS not to mandate Green OA, and have been 
> imposing embargoes on Green OA, on the (rather incoherent) argument that (1) Green 
> OA is inadequate for researchers' needs and has already proved to be a failure and 
> (2) that if Green OA succeeded it would destroy publishing, peer review, and 
> research quality?
>
> Otherwise this (incoherent) argument becomes something of a self-fulfilling 
> prophecy, and we have the Finch/RCUK fiasco to show for it.
>
> Stevan Harnad
>
>
>     Sally
>     Sally Morris
>     South House, The Street, Clapham, Worthing, West Sussex, UK  BN13 3UU
>     Tel:  +44 (0)1903 871286
>     Email: [log in to unmask] <mailto:[log in to unmask]>
>
>     --------------------------------------------------------------------------------------
>     *From:* [log in to unmask] <mailto:[log in to unmask]>
>     [mailto:[log in to unmask] <mailto:[log in to unmask]>] *On Behalf
>     Of *Stevan Harnad
>     *Sent:* 06 October 2012 23:12
>     *To:* Global Open Access List (Successor of AmSci)
>     *Cc:* [log in to unmask] <mailto:[log in to unmask]>
>     *Subject:* [GOAL] Re: Open Access in the UK: Reinventing the Big Deal
>
>     *Publisher Wheeling and Dealing: Open Access Via National and Global McNopoly?*
>
>     Excerpted from more extensive comments on the Poynder/Velterop Interview here
>     <http://openaccess.eprints.org/index.php?/archives/942-.html> and here
>     <http://openaccess.eprints.org/index.php?/archives/943-.html>.
>
>         *Jan Velterop:*/“a shift to an author-side payment for the service of
>         arranging peer review and publication is a logical one”/
>
>
>     The service of arranging peer review I understand.
>
>     But what’s the rest? What’s “Arranging publication”? Once a paper has been
>     peer-reviewed, revised and accepted, what’s left for publishers to do (for a
>     fee) that authors can’t do for free (by depositing the peer-reviewed, revised,
>     accepted paper in their institutional repository)?
>
>     And how to get /there/, from /here/ -- and at a fair price for just peer review
>     alone? Publishers won’t unbundle, downsize and renounce revenue until there’s no
>     more market for the extras and their costs – and Green OA is what will put paid
>     to that market. Pre-emptive Gold payment, while subscriptions are still being
>     paid, will not – and especially not hybrid Gold.
>
>         *JV:*/“‘Hybrid OA’ doesn’t exist. It is just “gold” OA. OA in a hybrid
>         journal is the same as OA in a fully OA journal for any given article.”/
>
>
>     Gold OA is indeed Gold OA whether the journal is hybrid or pure (and whether the
>     Gold is Gratis or CC-BY)
>
>     But “hybrid” does not refer to a kind of OA, it refers to a kind of journal: the
>     kind that charges both subscriptions and (optionally) Gold OA fees.
>
>     That kind of journal certainly exists; and they certainly can and do double-dip.
>     And that’s certainly an expensive way to get (Gratis) Gold OA.
>
>     And the Finch/RCUK policy will certainly encourage many if not all journals to
>     go hybrid Gold, and publishers, to maximize their chances of making an extra 6%
>     revenue from the UK, will in turn jack up their Green embargoes past RCUK’s
>     permissible limits.
>
>         *JV:*/“The “double-dipping” argument is a red herring. There's… a notion
>         that subscription prices should be proportional to the number of articles in
>         a journal. How would that work? There are journals with 100 subscribers…
>         and… with thousands of subscribers [and] & 25 articles a year & 25 or more
>         articles a week.”/
>
>
>     Double-dipping is not about the number articles or subscribers a journal has,
>     but about charging subscriptions and, in addition, charging, per article, for
>     Gold OA. That has nothing to do with number of articles, journals or
>     subscribers: It’s simply double-charging.
>
>         *JV:*/“The cost, and… revenue, of an individual article can only usefully…
>         be expressed as an average, and then probably company-wide. What would
>         otherwise be the situation for a loss-making hybrid journal that receives in
>         one year 10% of its articles as gold, and the next year only 2%? Impossible
>         to work out. A subscription system is inherently lacking in transparency”/
>
>
>     Nothing of the sort, and extremely simple, for a publisher who really does not
>     want to double-dip, but to give all excess back as a rebate:
>
>     Count the total number of articles, N, and the total subscription revenue, S.
>
>     From that you get the revenue per article: S/N.
>
>     Hybrid Gold OA income is than added to that total revenue (say, at a fee of S/N
>     per article).
>
>     That means that for k Gold OA articles, total hybrid journal revenue is S + kS/N.
>
>     And if the journal really wants to reduce subscriptions proportionately, at the
>     end of the year, it simply sends a rebate to each subscribing institution:
>
>     Suppose there are U subscribing institutions. Each one gets a year-end rebate of
>     kS/UN (regardless of the yearly value of k, S, U or N).
>
>     (Alternatively, if the journal wants to give back all of the rebate only to the
>     institutions that actually paid for the extra Gold, don’t charge subscribing
>     institutions for Gold OA at all: But that approach shows most clearly why and
>     how this pre-emptive morphing scheme for a transition from subscriptions to
>     hybrid Gold to pure Gold is unscaleable and unsustainable, hence incoherent. It
>     is an Escher impossible figure, either way, because collective
>     subscriptions/“memberships” – including McNopolies -- only make sense for
>     co-bundled incoming content; for individual pieces of outgoing content the
>     peer-review service costs must be paid by the individual piece. There are at
>     least 20,000 research-active institutions on the planet and at least 25,000
>     peer-reviewed journals, publishing several million individual articles per year.
>     No basis – or need --for a pre-emptive cartel/consortium McNopoly.)
>
>         *JV:*/“If journals should reduce their subscription price when they get a
>         percentage of papers paid for as gold, what should happen if they lose the
>         same percentage (for completely different reasons) of subscriptions?”/
>
>
>     Less Gold – the value of the year-end institutional rebate -- kS/UN – is less
>     that year.
>
>         *JV:*/“What if a journal which decided to go hybrid has published a steady
>         amount of 50 articles a year for ages and all of a sudden attracts an extra
>         10 gold OA articles? By how much should it reduce its subscription price?”/
>
>
>     By exactly10S/50U per subscribing institution U.
>
>         *JV:*/“If an article is worth £2,000 to have published with OA in a full-OA
>         journal, why is it not worth the same £2,000 if published in a hybrid journal?”/
>
>
>     Simple answer: it’s not worth the price either way. Both prices are grotesquely
>     inflated. No-fault peer review should cost about $100-200 per round…
>
>     *Stevan Harnad*
>
>     */Excerpted from more extensive comments on the Poynder/Velterop Interview
>     /**/here/* <http://openaccess.eprints.org/index.php?/archives/942-.html>*/and
>     /**/here/* <http://openaccess.eprints.org/index.php?/archives/943-.html>*/./*
>
>     On 2012-10-02, at 5:00 AM, Richard Poynder wrote:
>
>>     Love it or loathe it, the recently announced Open Access policy from Research
>>     Councils UK has certainly divided the OA movement. Despite considerable
>>     criticism, however, RCUK has refused to amend its policy.
>>     So what will be its long-term impact?
>>     Critics fear that RCUK has opened the door to the reinvention of the Big Deal.
>>     Pioneered by Academic Press in 1996, the Big Deal involves publishers selling
>>     large bundles of electronic journals on multi-year contracts. Initially
>>     embraced with enthusiasm, the Big Deal is widely loathed today.
>>     However, currently drowned out by the hubbub of criticism, there are voices
>>     that support the RCUK policy. Jan Velterop, for instance, believes it will be
>>     good for Open Access.
>>     Velterop also believes that the time is ripe for the creation of a New Big Deal
>>     (NBD). The NBD would consist of “a national licensing agreement” that provided
>>     researchers with free-at-the-point-of-use access to all the papers sitting
>>     behind subscription paywalls, *plus* a “national procurement service” that
>>     provided free-at-the-point-of-use OA publishing services for researchers,
>>     allowing them to publish in OA journals without having to foot the bill
>>     themselves.
>>     Velterop’s views are not to be dismissed lightly. Former employee of Elsevier,
>>     Springer and Nature, Velterop was one of the small group of people who attended
>>     the 2001 Budapest meeting that saw the birth of the Open Access movement, and
>>     he was instrumental in the early success of OA publisher BioMed Central.
>>     Moreover, during his time at Academic Press, Velterop was a co-architect of the
>>     original Big Deal.
>>     More on this, and a Q&A with Velterop, can be read here:
>>     http://poynder.blogspot.co.uk/2012/10/open-access-in-uk-reinventing-big-deal.html
>
>
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