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Dear Archives NRA members, If you feel your archive or record office is not reaching out to the users it wants to target there are very practical steps you can take to improve things. A day's training with Creating Capacity on marketing, visitor research and / or brand will get you on the right track. So on the bidding list at the moment we have a range of marketing workshops: * Strategic Marketing (http://bit.ly/CC_StratMar) is a practical approach to reaching users. It will give you tools to ensure people try out your archival service - and keep coming back. * Qualitative Research (http://bit.ly/CC_QualRes) is a guide to techniques that work, giving you clear ways of understanding the people that use your archive or record office, so that you can continue to meet their needs and those of your organisation * Understanding Online Audiences: Gathering meaningful information (http://bit.ly/CC_UnderstandingOnline) will get you up to speed on using online tools for greater user engagement * Visitor and user data: How to collect and use it (http://bit.ly/CC_VisitorUserData)- you'll leave the session knowing a variety of techniques for collecting insightful data and use it to develop your programmes rather than leaving it on the shelf gathering dust * Managing your brand: This course is a zip through brand development so that you can articulate the heart of your archive service to users, stakeholders, funders and partners - it will make a measurable difference to how you present your offer to those who don't know it as well as you do - but could! For each of these courses you will be given the opportunity of testing low cost / high impact solutions and leave with an action plan for developing your organisation's marketing. All courses cost £186 including VAT, the invaluable training handbook, lunch and refreshments plus three months post-course support from your trainer. Don't forget we still have places available on How to Manage People (http://bit.ly/CC_ManagePeople) where you can learn key management skills such as working with change and motivating staff. You'll learn why understanding working styles and personalities helps you to be the best manager you can be. If you know this is the course for you, you can book here: http://bit.ly/CCHTMP_book - the current session is being held on 11 October at St Stephen's House, Pimlico, London. We look forward to seeing you soon at Creating Capacity. More information available from www.creatingcapacity.org. All good wishes, Henrietta and Anita Creating Capacity Training inspired by you T: 07985 659425 (bookings) Email: [log in to unmask] Web: www.creatingcapacity.org Contact the list owner for assistance at [log in to unmask] For information about joining, leaving and suspending mail (eg during a holiday) see the list website at https://www.jiscmail.ac.uk/cgi-bin/webadmin?A0=archives-nra