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GETTING THE MOST FROM JOURNAL PUBLICITY 25TH OCTOBER, LONDON - LEVEL 2 (2-3 YEARS' EXPERIENCE) DELEGATE COMMENTS 'Great tutors, great subject. ' Victoria Wright, Taylor & Francis 'Very enthusiastic and engaging speakers. I took away some good ideas and it's got me thinking about how I can use publicity (article level) within integrated mix. ' Naomi Blumsom, Sage Publications 'Good exposure to the various marketing channels to promote journals/journal articles. ' Sharmeen Mayet, Wolters Kluwer OVERVIEW Maximising spend and achieving effective marketing requires implementing an integrated strategy that utilises a variety of marketing tactics. Publicity is a key tactic in this arsenal, but to be effective must be considered as a part of the overall plan. Too often publicity is implemented as an isolated tactic that fails to fulfil the overall journal objectives or expectations of the society/author/editor. TUTORS Alexa Dugan, Wiley-Blackwell Julia Lampam, John Wiley & Sons Further Information and to book <http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=277> click here or email <mailto:[log in to unmask]> [log in to unmask] CREATING HIGH IMPACT MARKETING 7TH NOVEMBER, LONDON - ALL LEVELS DELEGATE COMMENTS 'Very useful for those with some experience in marketing and goes beyond publishing industry. Great interactive course, the knowledge can be applied to many industries outside publishing, insightful comments and knowledge from the tutor.' Lena Jefimova, Cambridge University Press 'The course was very well taught and really helpful to me. ' Saskia van Wijngaarden 'Pre-course questionnaire was useful as topics were incorporated into the course. Excellent case studies and notes.' Ali Hill, Taylor & Francis OVERVIEW Successful, result-orientated marketing involves creating high-impact online and print material. High-impact messaging can help build brands, develop customer loyalty and generate revenues. TUTOR Joseph Kenneway, TBI Communications Further information and to book <http://www.alpsp.org/Ebusiness/Meetings/Meeting.aspx?ID=278> click here or email <mailto:[log in to unmask]> [log in to unmask] Melissa Marshall, Training & Admin Assistant Association of Learned and Professional Society Publishers Tel: +44 (0) 1892 618219, email: <mailto:[log in to unmask]> [log in to unmask] All ALPSP courses for 2012 can be found at <http://www.alpsp-training.org/> www.alpsp-training.org Follow us on Twitter at @alpsp ALPSP is a Company limited by guarantee and incorporated in England and Wales Registration no: 4081634. Registered Office: 1-3 Ship Street, Shoreham-by-Sea, West Sussex BN43 5DH UK <http://www.alpsp.org/> www.alpsp.org