[log in to unmask]" type="cite">Yes, I agree Sarah, usually advertising agencies do market research on ads to see what people think. I have asked to see if the teenage girly girl it is aimed actually likes it. I can certainly see that some would.
Hil********************************************************************** Further information about the psci-com discussion list, including list archive, can be found at the list web site: http://www.jiscmail.ac.uk/lists/psci-com.html You may also change your settings and subscribe/unsubscribe to psci-com from the web site.
Hilary SutcliffeDirectorMATTER7 Adam StreetLondon WC2H 6AATel: +44 (0)208 693 0053Mob: 07799 625064Twitter: http://twitter.com/hilarysutcliffeEmail: [log in to unmask]Website: www.matterforall.orgskype: hilary.sutcliffe
On 22 Jun 2012, at 15:07, Sarah Snell-Pym wrote:
I dislike the sexy bit at the beginning with the guy but as much as that would not have appealed to me I know of several girls in the cosmetics industry who probably would have looked at science if they had seen that in their teens. Ironically they know the basics of chemistry whilst announcing they are too thick and too girly for science purely because it is what makes the make up work.********************************************************************** Further information about the psci-com discussion list, including list archive, can be found at the list web site: http://www.jiscmail.ac.uk/lists/psci-com.html You may also change your settings and subscribe/unsubscribe to psci-com from the web site.
The issue with role models is that you need a diverse group so that all the different personality types see that they can do it and it is not the province of one specific type.
Sarah
On 22 Jun 2012, at 12:50, Sutcliffe Hilary wrote:
Tee hee! Check out the new EU video designed to get more girls to think science is cool. Virtually unanimous derision on twitter - check out #sciencegirlthing********************************************************************** Further information about the psci-com discussion list, including list archive, can be found at the list web site: http://www.jiscmail.ac.uk/lists/psci-com.html You may also change your settings and subscribe/unsubscribe to psci-com from the web site.
It is SO astonishingly crap, I almost wonder if it's deliberately ironic? I feel a bit for them, as I see what they were trying to do, but boy did they get it wrong!!
Spectacular bad timing also following immediately after new research that said girly type role models are counterproductive! http://bps-research-digest.blogspot.co.uk/2012/06/girlie-scientist-role-models-could-do.html
Hilary
Hilary Sutcliffe
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