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Hi Terence, this week-end I'll transalte in English a pecha kucha presentation (you will find notes under each slide) about this subject. I'll send directly to your email the attachment. Than I hope it will be more clear under which perspective I consider the causality and why it is important for designers. Talk soon Paola (with final 'a': I'm a woman ;-) 2012/6/8 Terence Love <[log in to unmask]> > Hi Paulo, > > Great to hear about your research. > > Please can you say more, and describe some of the causal issues and how > they > are addressed. I enjoyed the images on your pinboard - nice collection. > > I'm struggling with seeing this material as a matter of building causal > theory. I've been assuming the work of Massironi and those working in > Gestalt and similar areas is about association rather than causality. That > is, asking why do people associate *this* (a part of a visual) with *that* > (an item, event, or concept) or at the simple level for example asking why > people associate dots arranged in this particular way with the concept of > (say) a star or triangle or whatever. > > A more practical example from your pinboard, (and it’s a non-trivial > question) Why do people associate two fingers on either side of an inflamed > spot with the idea of the person squeezing it? Again the core issue seems > to me to be about association between image and event/idea. The primary > *causal* question seems to be about how the process of association occurs? > > May be I'm missing something! Please say more. I'd love to understand your > thinking better. > > Best wishes, > Terry > > > -----Original Message----- > From: PhD-Design - This list is for discussion of PhD studies and related > research in Design [mailto:[log in to unmask]] On Behalf Of arch. > Paola Trapani > Sent: Friday, 8 June 2012 8:37 PM > To: Dr Terence Love > Subject: Re: Causal theory: responses to the new and unknown by designers > and users > > Hi Terence, > > I'm researching about *perceived causality* (or* phenomenological > causality*) and which are the main variables that stimulate the perception > of causal relations in visual situations, even though there is no physical > event of cause and effect. > > Just to give you an example of visual situation where perceived causality > occurs, you can have a look at this pinboard of mine > > http://pinterest.com/trapparchi/perceived-causality/ > > The psychology of perception has studied this subject in depth, especially > Manfredo Massironi, but unfortunately it seems to me that these studies > have > remained unknown to designers. > > > Best regards > Paola Trapani > > Paola Trapani > Adjunct Professor of Visual and Multimodal Communication Università Statale > di Milano >