I just wanted to say thanks to everyone for your responses on my
question about paid advertising. Apologies for just sitting back and
not responding before. I was away in a conference and then my computer
died with a virus attack. I'm still interested to hear more views. It
seems that overall it's something to be approached with caution, being
sure it suits your site and brand, and have enough traffic to make it
worth it. However, there might be circumstances when it works and
opportunities to be imaginative and complementary in partnerships and
so on.
Thanks again
Bridget
Quoting Nick Stevens <[log in to unmask]>:
> I think Mike is right about trying to sell something that is digital only,
> much better to link to something physical.
> Also, and this might not be relevant, if your organisation has charitable
> status you can apply for the Google Grants programme giving $10,000 worth of
> free advertising per month; however, if your site already carries advertising
> it will preclude you getting the award.
>
> Thanks
>
> Nick Stevens
>
>
> -----Original Message-----
> From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of Mike
> Ellis
> Sent: 12 June 2012 16:42
> To: [log in to unmask]
> Subject: Re: Paid advertising
>
> I reckon...
>
> - only the biggest "brands" of museum site (BM, Tate, etc) would come even
> close to having enough traffic to get any worthwhile ad revenue, and even
> then I doubt it'd be worth much using standard Ad Sense or whatever. It might
> work as part of a stand-alone adspace model (i.e.: get sponsor to buy a
> certain sized space for X per month) but still, I'd be dubious.
>
> I'd guess online shop would be about the only thing that'd really turn a
> revenue worth looking at?
>
> Other possibilities:
>
> ..correct me if I'm wrong, but I don't think anyone has ever showed a picture
> library making any money at all, especially if the salaries of all the people
> guarding rights and IP are taken into account…? Be interesting to hear if
> there are any scenarios where it can be made to work
>
> …selling content: horribly, horribly hard to sell online only - but might be
> some examples of niche content that works
>
> ..selling skills or expertise? Curators as consultants…? Educational courses?
> ..membership?
>
> My gut feel is that the main avenues are likely to be web as medium to sell
> something else "physical" rather than web on its own.
>
> cheers
>
> Mike
>
> ps. I'd be ready to be shown to be wrong (and very interested to hear
> examples) from people doing this nowadays as opposed to 5 years ago when I
> was… :-)
>
>
>
>
> _____________________________
>
>
> Mike Ellis
>
> We do nice web stuff: http://thirty8.co.uk (http://thirty8.co.uk/)
>
> * My book: http://heritageweb.co.uk (http://heritageweb.co.uk/) *
>
>
>
> On Tuesday, 12 June 2012 at 15:16, Bridget McKenzie wrote:
>
>> Hello all
>> Three linked questions. Answer all or any, or diverge from the topic
>> as you like.
>>
>> Have any of you tried generating revenue from advertising on your sites?
>>
>> Am I right in thinking that publicly funded museums (including
>> university collections/museums and archives etc) don't have paid ads
>> on their sites or are there some exceptions?
>>
>> What do you think are the best avenues for a museum to pursue to
>> generate revenue from its web presence? (I'm not asking particularly
>> about revenue from collections but more from its traffic or brand.)
>>
>> Many thanks
>> Bridget
>>
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