I guess the first question is how you are measuring it in the first place - are we assuming Google Analytics?
But to answer your question, I confess we just take the headline GA figure, even though we know it's wrong (due to the one page visits where we don't capture the duration). It's not a figure we report on generally though.
James
----------------------------------------------------------------------
James Morley [log in to unmask]
Website Development Manager +44 (0)20 8332 5759
Royal Botanic Gardens, Kew www.kew.org
-----------------------------------------------------------------------
> -----Original Message-----
> From: Museums Computer Group [mailto:[log in to unmask]] On Behalf Of
> Jon Pratty
> Sent: 09 May 2012 14:50
> To: [log in to unmask]
> Subject: Quick question - visitor session dwell time
>
> Hi all
>
> A quick question, needing a quick response: when you're recording
> visitor session length on your websites, do you quote the *average time
> for all visits*, or are you in the habit of quoting visitor sessions
> that are *for two web pages or more* ie, excluding short one-page
> visits.
>
> My assumption was that people are recording all visit sessions, not
> just the longer ones. Am I right?
>
> Jon Pratty
> Relationship Manager, Digital and Creative Economies Arts Council
> England
> 01273 763037
> 07872419194 [BB]
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